Prime land in Phuket is becoming more scarce and the area is now going through a similar trend as Bangkok’s CBD where land has become limited, according to CBRE. While the West Coast has long been seen as the premier area in Phuket, sea-view and beachfront sites are becoming rare and developers are looking at other areas.
The West Coast areas of Kamala, Surin, Bang Tao and Layan are the places where there is a higher concentration of high-end and luxury properties. CBRE noted that these are where buyers have normally looked to make purchases. According to CBRE Research, 86 percent of the completed condominium supply and 50 percent of the completed villa supply is located on the West Coast.
“We are now seeing upcoming locations where beachfront and sea-view sites which still offer an unspoiled environment are available at a more affordable price compared to traditional west coast areas,” Aliwassa Pathnadabutr, managing director, CBRE Thailand explained. “Apart from direct beach frontage, a key character of an emerging location is accessibility to the airport. The two key areas we see as emerging luxury locations are selected areas on the East Coast and Natai Beach in Phang Nga.”
Baba Beach Club Phuket is one such residential estate and luxury beach club hotel hoping to show there is life beyond the West Coast. The development is situated on a stretch of oceanfront land on Phuket’s Natai Beach. The project will be managed by the team behind Sri panwa and is a joint venture between China’s Junfa Real Estate and Thailand’s Charn Issara Development.
“Offering 180 meters of unspoiled sandy beachfront with a full panoramic view of the sunset, Baba Beach Club Phuket combines Phuket’s iconic Chino Portuguese style and Shanghai Tang’s colorful, fun and joyful theme into Baba Beach Club Phuket’s own modern tropical style that will deliver a leading luxury lifestyle,” Vorasit Issara, managing director of the joint venture, said.
CBRE pointed out that Natai is essentially an extension of Phuket’s West Coast, but one that is still relatively new. The nature of the area and its tropical surroundings make it an ideal setting for a luxury resort residence. “The launch of Baba Beach Club Phuket will play a pivotal role in redefining the Natai area and putting the area on the map for tourists as well as residential buyers,” Aliwassa added.
