Sansiri has unveiled what it says are bold moves in the company’s 2015 business plan, targeting more than THB35 billion in revenue and between THB30 billion and THB32 billion in sales.
The company announced plans to launch up to 19 new projects this year, valued at THB32 billion. New projects will include Sansiri’s first residential projects in new markets such as Phitsanulok, as well as the first condominium project co-developed by Sansiri and BTS.
A spokesperson for the company said: “Sansiri is delighted to announce that we are planning to launch a total up to 19 new residential developments, to cater to the increasing consumer demands both in Bangkok and upcountry, from both Thai and foreign customers alike.
“Of these new projects, there will be between 9 and 10 condominium projects, and between 7 and 9 single house and townhouse developments. We anticipate being able to generate between up to THB32 billion in sales and THB35 billion in revenue this year.
“During the first half of the year, we plan to launch the first residential condominium project co-developed by Sansiri and BTS Group Holdings Plc. or BTS. The project will be worth approximately THB5 billion.
“Moreover, we have been highly successful in penetrating into new provinces where Sansiri has never had a presence, and we plan to continue this momentum of success with the launch of our very first residential project in Phitsanulok. This new development will also mark Sansiri’s first project in the lower north of Thailand, expanding our reach towards customers even further.”
Sansiri also noted plans to be even more aggressive with its digital marketing and social media activities this year, as it said such activities are not only effective in reaching target consumers but also cost-efficient.
In the meantime, the company will remain ever committed to the important element that has distinctly differentiated the name ‘Sansiri’ from competition – excellence in after-sales service, the spokespeson said.
Looking forward Sansiri remains very optimistic.
It believes business operations will continue to progress in the right directions thanks to a number of positive factors, such as domestic economic growth that is expected to be even more robust than in 2014, and the anticipated GDP growth by 3.5 percent to 4.5 percent as buoyed by the Royal Thai Government’s economic stimulus measures.
The company said the Thai economy during 2015 is also going to benefit from substantial government investment projects, such as the construction of various major infrastructure systems that will significantly stimulate productivity in the private sector.
“It is without a doubt that the property market will benefit from greater consumer purchasing power, as it means the demands for properties will surge and the government’s infrastructure investments will also encourage people to invest on properties they desire and deserve.
However, it is also important to note that there are still challenges facing the Thai economy in 2015. They include fluctuations in the foreign exchange rates and possible changes in policies of our key trading markets, which will affect our export sector. Also, private sector investment is another important factor which we should keep our eyes on,” the spokesperson concluded.
Sansiri has unveiled what it says are bold moves in the company’s 2015 Business Plan, targeting more than THB35 billion in revenue and between THB30 billion and THB32 billion in sales.
The company announced plans to launch up to 19 new projects this year, valued at THB32 billion. New projects will include Sansiri’s first residential projects in new markets such as Phitsanulok, as well as the first condominium project co-developed by Sansiri and BTS.
A spokesperson for the company said: “Sansiri is delighted to announce that we are planning to launch a total up to 19 new residential developments, to cater to the increasing consumer demands both in Bangkok and upcountry, from both Thai and foreign customers alike.
“Of these new projects, there will be between 9 and 10 condominium projects, and between 7 and 9 single house and townhouse developments. We anticipate being able to generate between up to THB32 billion in sales and THB35 billion in revenue this year.
“During the first half of the year, we plan to launch the first residential condominium project co-developed by Sansiri and BTS Group Holdings Plc. or BTS. The project will be worth approximately THB5 billion.
“Moreover, we have been highly successful in penetrating into new provinces where Sansiri has never had a presence, and we plan to continue this momentum of success with the launch of our very first residential project in Phitsanulok. This new development will also mark Sansiri’s first project in the lower north of Thailand, expanding our reach towards customers even further.”
Sansiri also noted plans to be even more aggressive with its digital marketing and social media activities this year, as it said such activities are not only effective in reaching target consumers but also cost-efficient.
In the meantime, the company will remain ever committed to the important element that has distinctly differentiated the name ‘Sansiri’ from competition – excellence in after-sales service, the spokespeson said.
Looking forward Sansiri remains very optimistic.
It believes business operations will continue to progress in the right directions thanks to a number of positive factors, such as domestic economic growth that is expected to be even more robust than in 2014, and the anticipated GDP growth by 3.5 percent to 4.5 percent as buoyed by the Royal Thai Government’s economic stimulus measures.
The company said the Thai economy during 2015 is also going to benefit from substantial government investment projects, such as the construction of various major infrastructure systems that will significantly stimulate productivity in the private sector.
“It is without a doubt that the property market will benefit from greater consumer purchasing power, as it means the demands for properties will surge and the government’s infrastructure investments will also encourage people to invest on properties they desire and deserve.
However, it is also important to note that there are still challenges facing the Thai economy in 2015. They include fluctuations in the foreign exchange rates and possible changes in policies of our key trading markets, which will affect our export sector. Also, private sector investment is another important factor which we should keep our eyes on,” the spokesperson concluded.
Andrew Batt, International Group Editor of PropertyGuru Group, wrote this story. To contact him about this or other stories email andrew@propertyguru.com.sg
