Tourism in Thailand is strong and Carlson Rezidor Hotel Group is looking to take advantage of that trend. The operator of Radisson Blu and a few other brands said it plans to increase the number of hotels it has in Thailand threefold while also looking for opportunities in other Asean countries.
Thorsten Kirschke, president for Asia-Pacific, told the Bangkok Post that the company has ten properties in the pipeline for Bangkok, Pattaya and Phuket which will be branded under the Radisson Blu, Radisson Red or Park Inn by Radisson names.
“Asia-Pacific has high growth potential for Carlson Rezidor,”Kirschke explained to the newspaper. “Thailand is one of our major markets because the number of international tourists rises every year.”
Carlson Rezidor currently has five hotels up and running in Thailand with four being found in Bangkok and one in Hua Hin. The Radisson Blu Resort Hua Hin (imaged) opened late last month targeting upscale clients including Bangkok residents and guests visiting from other countries.
The 118-room property in the seaside resort town differs the other hotels under Carlson Rezidor’s watch in Thailand. There could also be expansion at the property in the future with undeveloped land nearby likely to be developed during a second phase of building.
The operator is expecting 70 percent of all guests to be Thais with the hotel’s occupancy rate estimated to be more than 90 percent. It is believed that the resort could bring in as much as THB500 million in revenue during 2017.
Next up for Carlson Rezidor is expansion into other Asean countries. The company is already looking at markets in this region it sees as being interesting with Vietnam, the Philippines and Indonesia all potential places for expansion. Kirschke added that the hotel chain is hoping to operate 200 hotels in the region by the end of the decade.
