DDproprety.com, No. 1 property portal in Thailand and a part of PropertyGuru Group, Asia’s leading online property portal group recently witnessed a 50% increase in project review engagement posts after investing almost THB1 million in ‘Immersive 3D’ technology for New Project Reviews.
Ms. Kamolpat Swaengkit, Country Manager – Thailand for DDproperty.com said “DDproperty is an industry first to start experimenting on immersive 3D experience as a key differentiator of “New Project Reviews” aiming to facilitate property seekers and home buyers at time of viewing new launches especially new condominiums and homes. We are also planning to demonstrate the biggest innovation Virtual Reality (VR) as we named it ‘VR Showroom’ for the first time in Thailand at our upcoming event “DDproperty Showcase” which is scheduled for 22-25 September 2016 at Siam Paragon after its first debut in Singapore early this month.
“PropertyGuru Group decided to invest in this technology and to experiment different platforms mainly because consumers nowadays embrace an enhanced experience when they encounter products and brands being offered in the market. The Group also has a good understanding of a property is an important part of property seekers’ shortlisting and research process, we therefore strive to provide them the showflat experience, without a physical visit where travelling to the showflat could be very time-consuming. We also aim to help streamline the property shortlisting and decision-making process as one-fourth of the time property seekers or buyers spend during the six months property purchase process is viewing the property. This technology is an essential sales tool for property developers who plan to launch the new projects locally or regionally as they will be able to offer a simulated reality before building the showflat and even after the showflat has been dismantled during the project construction process” said Kamolphat.
DDproperty.com currently covered up to 300 new project reviews nationwide that include all in-depth details from location, transportation, facilities, nearby amenities, interior and exterior design, specifications, room mix, room size, and comparison of the property located in the area striving to empower property seekers and buyers with an interest in new launch condominiums and homes a confident buying decision.
