Thailand’s number one property website, DDproperty.com, has launched a new campaign with the aim of gaining up to 80 percent of the property portal market share in Thailand within the next five years.
As part of Asia’s leading property media company, PropertyGuru Group, that was founded in Singapore, DDproperty.com’s new campaign, titled “A smarter way to search property”, underlines its market dominance and the host of features it provides for its users.
DDproperty.com aims to help its customers locate their ideal property in four simple steps, and to ensure their decisions are timely and correct by offering complete details of property developments, as well as easier ways to navigate the website.
Napong Panthong, Head of Marketing for DDproperty.com, said the campaign was named “A smarter way to search property” simply to emphasise the website’s position as the market leading property portal in Thailand.
He noted that at present DDproperty.com’s market share stands at 60 percent, with more than 2.9 million users per month averaging approximately six minutes per site visit.
In Singapore, PropertyGuru.com.sg and CommercialGuru.com.sg are securing between 80 percent and 90 percent market share, which equates to 11 million visitors per month, 71 percent of which look for their desired properties, while 61 percent are interested in the informative and insightful information that is on offer.
“If we were to compare ourselves to our competitors in Thailand, we are still by far ahead of the game. As we constantly want to secure top position, we must always create newer and more effective marketing strategies to ensure DDproperty.com is even more distinctive,” he added.
In order to implement such strategies, Napong revealed that starting this month, there will be three major additions to the DDproperty.com website.
Users will be able to access Smart Tool, a newer and more advanced feature for property searching in Thailand that follows four simple steps;
1) Locating property,
2) Calculating installment payments based on applicable interest rates,
3) Show sales trends for the selected property. With this users will be able to see actual offers made during the past three months, one-year and two-years, and,
4) Display the most suitable property based on a built-in point-scoring system.
The second addition to DDproperty.com involves key content that will be made more complete, not only in the ‘Review’ section but also ‘New Home Section’ in order to better meet its customers’ demands.
The third addition will make DDproperty.com more user-friendly.
Napong concluded: “We have set a generous advertising and public relations budget of THB10 million to ensure people hear about this campaign through television and online media channels.
Andrew Batt, International Group Editor of PropertyGuru Group, wrote this story. To contact him about this or other stories email andrew@propertyguru.com.sg
