For decades real estate developers and marketing agencies have used scale models and two-dimensional renderings to show off their projects to prospective buyers. However, they are now using holograms to help potential residents enjoy a life-like view of what it will be like in their developments.
Two devices, the Microsoft HoloLens and the Oculus Rift, give developers the ability to use holographics in their marketing efforts. These devices allow prospective buyers to see and “walk through” properties years before they are constructed. The technology is something those in the real estate sector believe to revolutionary.
Oculus Rift
“To be able to show them something that they haven’t seen before — that, in and of itself, is a game-changer for us,” Elizabeth O’Carroll, Jones Lang LaSalle vice president of brokerage services, explained to GeekWire.
Sanska, a US-based developer, announced it would be building the world’s first holographic real estate leasing center earlier this year. The facility will immerse prospective purchasers in a holographic rendition of Sanska’s Seattle high-rise project, 2+U, using the Microsoft HoloLens.
Digital production agency Studio216 is helping Sanska best utilize the device, which Microsoft made available to select developers in March. Studio216 has experience in real estate holograms having used the Oculus Rift to give buyers a virtual tour of another skyscraper, San Francisco’s Park Tower, in 2015.
Real estate marketing firm Red Propeller is also planning to use the Oculus Rift for an upcoming Seattle condominium tower called LUMA. As the technology becomes more available, it is expected that developers across the world will soon use it to showcase their projects.
Feature Image: Microsoft HoloLens
This story was originally published on property-report.com and is reproduced as part of an editorial partnership between DDproperty.com and Property Report.
