Ananda Development reveals that it has undergone a reorganisation as the company aims to better fulfill its mission to deliver “Urban Living Solutions” and improve the quality of urban life for its residents. Ananda prides itself on being the first UrbanTech developer in Thailand and the company has entered into a wide range of collaborations on both a global and local level to ensure it remains in a trailblazer in this field.
“Ananda has grown rapidly from its IPO four years ago and has already become the largest seller of condominiums in Thailand and expects to triple in size again with 300 per cent growth in transfers in the next 3 years based on projects already in the pipeline. The company has done it without increasing its debt ratio. We get asked how has a property company shown a growth pattern like a technology company? How was that possible,” ponders Ananda CEO Chanond Ruangkritya “The answer is that Ananda has grown like a tech company because senior management at the top of Ananda act like it is one. A tech company that just happens to have property development as its main business line.”
In the next 5-10 years the company will continue to look at what the home is made of, how it’s built, its design, its facilities, how it integrates into your life. Ananda will then use UrbanTech to find ways to improve health, energy usage and how the home integrates with transportation while finding ways to save people money.
“With our philosophy we have introduced innovations and new technology into every aspect of the property business, from design, to construction, to finance, to marketing, to facilities, and have fundamentally changed the nature of Thai real estate through the power of the innovations we’ve delivered,” says Chanond. “Our mission is to deliver Urban Living Solutions to improve the quality of Urban Life, and the rate of change and disruption in all aspects of life, including property is increasing every year at an exponential rate.“
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