[Exclusive Interview] Though the past 13th October this year was the mournful mark of the beloved late King Bhumibol Adulyadej’s pass away anniversary, his teachings, virtues, and morality are still entrenched in every heart of Thais, as if he is still watching down to us from the heaven above. For this occasion, we would like to replace the sorrow felt by everyone with our late king’s royal preaching and guidance which are recapped by these real estate figures in their lives and works as follows.
Mr. Pornnarit Chuanchaisit – President of The Thai Real Estate Association
“What always remind me of the late King Bhumibol Adulyadej are pictures of him travelling to visit every corner of Thailand to acknowledge the livelihoods and solve problems for Thai people. As a president of The Thai Real Estate Association, I will continue his mission to improve the life quality of Thai people. As our father had mentioned that provincial regions in Thailand must be vigorous and united to achieve sustainable wellbeing, I have established a project “Pattana Muang companies” to bring sustainable growth and developments into 14 provinces in Thailand, led by private regional developers who adhere to the teachings of our beloved late king.”
Mr. Thongma Vijitpongpun – Group Chief Executive Officer at Pruksa Real Estate PCL
“Pruksa significantly notes the importance of good governance – from large-scale perspective to every detail in the organisation – by aiming to create quality properties to bring warmth and happiness to all Thai families. I apply our late king’s Sufficiency Economy principles into my daily life: living with simplicity, spending as necessary, dealing businesses with justice, and focusing on improving the society. I have set up Vijitpunpong Scholarships and, in the past several years, have been donating my own money for different foundations and institutions who support education, religion, and society in Thailand. I want Thai people to apply our late king’s Sufficiency Economy principles into their lives and act towards the benefits of the society, to help prosper our nation towards the bright future.”
Mr. Uthai Uthaisangsuk – Chief Operating Officer at Sansiri PCL
“There are countless teachings from our late King Bhumibol Adulyadej which can be applied to works but to select one of them as a motto regarding the management role, I would pick this quote:
‘Problems can always arise in our works and when they do, we should find the resolutions right away, not leaving them to become a burden of difficulties later on. Everyone should realise that in every problem there is a solution. If one cannot solve the problem alone, do it collectively with a sense of unity to come up with different solutions, to prevent problems in turning into obstacles which can hinder the improvement and success of our works.’
This simple principle may be short yet profound in its meaning and broadly covers many aspects of anyone’s works. The main message from our beloved late king is that no one can avoid problems while working, but the first step to overcome the problem is to realise that there is a problem and have a courage to deal with it directly.
Mr. Vittakarn Chandavimol – Chief Marketing Officer at AP (Thailand) PCL
“One of our late King Bhumibol Adulyadej’s teachings I always teach my children is to have endurance, toleration, and savings. Our late king foresaw that the new generation would become more impatient for things they need; by applying this principle, our habits would change to be more virtuous which can solve different problems more effectively. Another principle everyone can apply to oneself is to always be conscious in whatever we do and, personally, I have to be conscious before dealing with the problems both in my works and in the business sector. Similar to the way our late king turned obstacles into historical innovations which had improved the life quality of Thais, we also strive to bring in new innovations to lift up the life quality of our residents.”
Mr. Kittipol Pramoj Na Ayudhya – Managing Director at Summakorn PCL
“During my childhood, I remembered, on every birthday of our late King Bhumibol Adulyadej, my parents would go listen to the king’s speech at the palace and back home to discuss what he taught about with me. This happened every year. What our late king taught were often not so long yet clear and full of deep meanings. One year our late king mentioned about the word “Double Standard,” the day after this term became widespread and turned into a common saying nowadays. To follow our late king’s path, I would apply his principles of morality by knowing what righteous responsibilities an entrepreneur should exercise.”
Mr. Tritecha Tangmatitham – Managing Director at Supalai PCL
“The royal guidance from our late king Bhumibol Adulyadej I adhere to is to do good things without the notice of others. I have provided citizens a religious activity where people come to meditate and bring up the sense of self-awarness, and seminars which educate people about certain topics for free, to improve the quality of their lives. For my work, I practice what our late king advised to Mahidol students on the commencement day, 4th July, 1997: “In every profession, besides having a comprehensive knowledge in the field, one must also bring ethics into the works to be great examples for colleagues and help the business grow towards success.”
Dr. Kessara Thanyalakpark – Director at Sena Development PCL
“What we essentially value is the Sufficiency Economy of our late King Bhumibol Adulyadej. With this philosophy which points out the importance of being cautious in actions and wellbeing of sustainable life, our company was able pass through ups and downs by carried out an effective risk management. Another guidance of our late king we apply to our residential projects is the use of Clean Energy such as solar cells. We believed that his teachings still remain in everyday life and the minds of all Thais, all of whom want to continue his gracious virtues.”
Kamolpat Swaengkit – Country Manager at DDproperty.com
“Our late King Bhumibol Adulyadej’s principles we take into practices are honesty, sacrifice, endurance, and ideology for the benefits of the society. These principles are not only applied throughout our organisation, but also to our families. Every action we take must base on faithfulness and transparency and able to benefit the society. As DDproperty is an organistion who provides complete real estate information for the consumers, we are committed to keep improving our website and deliver updated information for Thai people to find the right property and live a quality life, following what our beloved late king had mentioned: “Do good things for the benefits of the society, for Thai people to live well, eat well, in a sustainable way.”
The content is written by Araya Siripyak, a content writer at DDproperty.com. For more information, please contact araya@ddproperty.com
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