Famous media brand Monocle is set to partner with Thai developer Sansiri for the launch of a mixed-use residential concept in Bangkok. Best known for the Monocle magazine, the brand will work with Sansiri on the project that will be revealed in 2018.
Monocle was created by former journalist Tyler Brûlé and it becomes the latest high-end brand to enter into the real estate sector. Aston Martin, Armani, and Bulgari are among the other luxury companies to now have property endavours.
The brand began as a print magazine before becoming a global luxury lifestyle brand with a presence in the online, radio, film, retail, and hospitality spheres. The deal with Sansiri will see the 2 launch bespoke residences in 12 cities across the world starting with Bangkok next year.
“We have had a long-standing relationship with Sansiri at Monocle and given our growth beyond media, it made sense to partner with a company that fit with our increasing focus on urbanism, retail and new service concepts,” says Tyler Brûlé, Editor-in-Chief and Chairman of Monocle.
Sansiri acquired a 12.5% stake in Monocle for USD6 million as the developer looked to its lifestyle and technology business holdings. It was 1 of 6 investments the company made in November to support the push.
“Our core business continues to be development and place making, but our broader focus now encompasses a radical commitment to elevating quality of life, from the homes we live in, to the way we travel, to the access we have to the freshest of produce. Sansiri, along with our partners, will be right there at the edge of the emerging future, shaping the ways that we’ll live, work, learn and play – for the better,” says Srettha Thavisin, President of Sansiri Public Company Limited.
This story appeared on property-report.com
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