Small Developers’ Projects Answer Low-Income Consumers

31 มี.ค. 2560

[Special Scoop] While prominent developers have reserved locations close to public transit lines, smaller developers have been forced to launch new projects on smaller streets far from the main roads. And while these locations may not seem enticing, the projects here still have some benefits which big companies cannot match. This is proving to help small companies serve the low-income segment particularly well.

Of course, a reputable brand and proximity to a public transit lines are always the first priorities when selecting a condo, but your budget and lifestyle must also be considered. A short distance away from these prime, transit line adjacent locations are plenty of lower-priced projects from small developers, which are mostly low-rise buildings due to the government’s height restrictions. The height limit and distance from the main road can allow for a tranquil environment offering residents more peace than found at some crowded high-rise condos.

Moreover, small streets usually have motorcycle taxi service points scattered along the alley, which helps deliver citizens to the closest public transit station at a relatively low cost. This effectively solves the issue of distance from the main road. In contrast to luxury condos which are normally located close to high-end department stores and lavish lifestyle amenities, projects on smaller streets are generally closer to fresh markets and schools and this is something better suited to low-income consumers who don’t want to splurge in malls very often.

For housing estates, small developers usually launch their projects in the outskirts of Bangkok in areas such as the Bang Yai District or the Rangsit area. Their projects sometimes come with a combination of townhouses, semi-detached houses, and single houses, offering great options and low prices. On the other hand, leading developers’ housing projects are located more in the city and this means higher prices and fewer options available.

Another plus about projects from small developers is that they absorb more real-demand for residential purposes rather than artificial demand from investors. This means prices at these projects won’t swing in value, but rise gradually at a constant pace. Residents will also feel a greater sense of security, not only in terms of finances but also physical security, as there won’t be too many residents coming and going. This is something that happens in city condos where investors are a large portion of project sales and look to lease out units to whoever will take them.

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