AP Thailand believes the country’s real estate industry will grow in 2018 and announced plans that will allow it to capitalise on the market trend. The developer intends to launch 34 new projects worth a total of THB49 billion and hopes to earn pre-sales of THB33 billion in 2018.
The company is scheduled to launch 4 condo projects and 30 low rise developments this year and will also look to find more success through its 5 strategic drivers. These drivers include partnerships, new technology, and improved portfolio management.
“With our readiness in quality team, quality residential product portfolio, and quality partners who share the same passion to create quality residential innovations, I believe that AP Thailand can make a difference and win consumer’s trust, and we will continue to be a top 3 real estate company in Thailand that offers residential innovation and technology of the future through continued research and development efforts to keep abreast with the future world as we strive to efficiently grow Thailand’s condominium market,” says AP Thailand Chief Executive Officer Anuphong Assavabhokhin in a press release.
AP Thailand will continue its partnership with Mitsubishi Estate this year and the 2 will develop middle-to high-end condos together. All 4 of the condos launched by AP in 2018 will be with help from Mitsubishi Estate. AP is prepared to start selling LIFE Sukhumvit 62, the 1st project under the partnership, in the next few months.
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There are also plans to redevelop popular super-luxury brands including The Address condo series and The Palazzo luxury mansion brand. AP wants to meet the needs and demands of upmarket customers looking premium residences in high-potential locations.
In addition to this, AP will unveil many new house models at its low-rise project launches. A total of 17 townhome projects and 13 detached house projects scheduled to be launched in 2018 as AP aims to become the most popular housing developer in the country.
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