[Special Advertising Feature] An influential role in real estate development in Thailand’s capital with a strong sense of social responsibility, SENA Development has created a successful individual and identifiable brand with Niche condominiums across Bangkok and beyond.
Growing from a small family business, the Bangkok developer has evolved over more than 30 years to become a listed company worth more than a billion Thai Baht. Their vision of prioritising customers’ needs, by providing quality residences that are worthy of their investment, has remained a constant.
The developer scooped five accolades at the 14th annual PropertyGuru Thailand Property Awards in August 2019, winning the Special Recognition in CSR award, as well as the Best Mid End Condo Architectural Design (Bangkok) award for Niche Pride Taopoon Interchange.
Highly commended awards were achieved for Niche MONO Mega Space Bangna in the Best Affordable Condo Interior Design (Bangkok) category, and two categories for Niche MONO Ramkhamhaeng: Best Affordable Condo Landscape Architectural Design (Bangkok) and Best Affordable Condo Development (Bangkok).
Thai-based collaborators on the winning project in Taopoon, in Bangkok’s district of Bang Sue, include the architectural design skills of Architects 49, established over 35 years ago with the vision to create “timeless architecture with clean, simple, elegant lines.”
Room interiors are being created by norme interior design management, with communal areas undertaken by THISSTUDIO. Meanwhile, Landprocess are crafting the landscape design.
With a work-eat-leisure concept at heart, the development strives to offer over 30 floors of lifestyle facilities, matching activities with spaces to appeal to a diversity of residents who can select which style fits them.
This idea of individually grouping different lifestyles is reflected on the façade too, with large stripes dividing areas while cohesively linking every element together.
For this year’s judges, the property’s architectural vision really stood out as award-worthy.
“The concept of creating villages with each floor and space characterised by function, lifestyle, comfort, and wellbeing is woven into the architecture of Niche Pride Taopoon Interchange, with SENA Development intelligently integrating vertical green spaces to balance the urban setting.”
Facilities include a 50-metre salt-treatment sky infinity-edge pool; sky fitness; party room; games room; kids’ club; sky lounge; mini-movie theatre; yoga room; co-working space; and an executive meeting room.
Niche MONO Mega Space Bangna, with its ‘urban courtyard’ design, expresses interiors inspired by femininity. Functions, space, and materials are created to produce feminine lines, with soft lighting and colour tones; all connecting with a sense of natural harmony.
Meanwhile, the high-and low-rise buildings of Niche MONO Ramkhamhaeng lead out to green spaces aimed at recharging residents with activities laid out in six heart rate zones that work well with the narrowness of the site. These range from warm-up exercises to cardio, along with a large area to relax in.
A CSR force to be reckoned with, SENA Development has donated hundreds of millions of Thai Baht to public hospitals over its 15-year Baan Ruam Tarng Fan non-profit housing project, including Siriraj, Ramathibodi, Police General, Pranangklao and Chaloemprakiat hospitals, while also giving Ramintra residents 10 rai of green space.
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