หัวหิน, Prachuap Khiri Khan

ECI 6*****
Hua Hin Beachfront Hotel Investment with Scale
Asking Price: USD 51,428,571 (THB 1,800,000,000)

Freehold 4-star resort with 241 keys, direct beach frontage and high leisure demand in Thailand’s growing resort market.
Property overview
This freehold beachfront resort gives you a large hospitality asset in one of Thailand’s most stable leisure markets. The property sits on 21,752 square metres with direct beach access and 241 keys. You get steady demand from families, golfers and weekend travelers. You also get room to improve yield through upgrades and better positioning. This makes it a practical choice for long-term investors who want size, land and beachfront frontage in Hua Hin.

Investment highlights
• Freehold ownership gives you long-term stability and flexibility.
• Leisure and family demand are strong in Hua Hin, with recent occupancy reaching 80% during long-weekend periods.
• The destination is undergoing infrastructure upgrades including airport and rail link improvements.
• Asset already in operation; you have income today and opportunity to reposition for yield uplift.
• Pricing per key (USD 213,396) presents a structured entry point given room size, location and market positioning.
Property details
• Land size: 21,752 sqm (approx. 13.6 rai)
• Room capacity: 241 keys
• Room types include
o Superior/Premium/Deluxe/Executive (34 sqm)
o Junior Suite (38 sqm)
o Family/Executive Suite (57 sqm)
o Penthouse (197 sqm)
• Legal ownership: Freehold
• Hotel licence: Yes
• Beach frontage: 70 metres
• Status: Operating resort

Financial information
• Asking price: USD 51,428,571 (THB 1,800,000,000)
• Average daily rate (ADR) range: USD 41-261 (based on current listing data)
• Average price per key: USD 213,396 (THB 7,468,879)
• Historical performance: Operational resort in place; data available on request
• Projected returns: Upside exists through improved ADR, higher occupancy, ancillary spend (F&B, events)
Location advantages
• Hua Hin sits betw