When Mega Bangna shopping mall opened in Bangkok a few years ago, it brought something different to the market. This was not an accident. SF Development Co, Mega Bangna’s operator, brought a unique concept to the retail complex that has ensured the project was a success.
“We had strong belief in our concept from the very beginning because we know how well it works in other parts of the world with similar consumer demographics and purchasing power. But of course we knew it would take some time to convince retailers and shoppers of the benefits, because many had never experienced it before,” says Christian Olofsson, managing director of SF Development Co, to The Nation.
SF Development used a new shopping-centre concept when creating Mega Bangna that is highlighted by the 2-level, low-rise building that allowed for a better user experience with all tenants at the mall enjoying greater exposure. This design was selected after research by the developer.
“Early on, we also had to conduct extensive customer studies and employed local specialists with extensive knowledge and understanding of the market conditions in Thailand. In collaboration with our internal knowledge and international specialists, we created a unique mix of Western shopping-centre practices and local flavour to arrive at the success that Mega Bangna is today and the foundation that we continue to build upon,” says Olofsson.
This design made it possible for Mega Bangna to be the 1st mall outside of Bangkok’s central business district to have international fashion brands, flagship stores and upscale dining options, something that has allowed it to be a successful suburban destination.
“Since its opening in 2012, Mega Bangna has attracted local and international retailers and an average of 3.5 million visits each month, with average customer growth of 10 per cent each year. We are determined to create a community for everyone in the family,” concludes Olofsson.
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