They say, ‘a picture says a thousand words’ and there is a good reason for this. If you are looking to sell your property, then you want to make sure yours looks the best and is better than any other listing.
Prospective buyers will often be short-sighted and will decide in seconds from the photos alone whether to view the property or not. It vital that the photos look great and lure in prospective buyers, but how do you achieve this?
1. Don’t jump the gun.
Avoid marketing the property until there are up to date photographs as property without photos will get bypassed by purchasers and the listing will become stale. Online for too long and people will wonder why it has not sold and assumed that something is wrong with it. So, hold back with uploading until you are 100 percent happy with your photos.
2. Look through the eyes of a buyer.
What sort of interior would you like to see if you were scrolling through online listings? Most likely a clean and contemporary one. If the bright red rug on the floor dominate the photo and detract from the room’s other features or covers the pretty parquet floor, then roll it up and store it away. Take a step back to see what works well and what doesn’t and have a shuffle around if needs be.
3. Depersonalise.
You want a buyer to visualize your property as their future home and not as someone else’s home. Remove any personal items such as family photos or even the array of shoes by the front door, which will make it easier for investors to picture themselves living in the property.
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4. Declutter.
Less is often more and this is especially the case with a photograph. You want a clean looking image so take time to declutter. Clear surfaces, store items in cupboards and have a good tidy which will make the property look and feel bigger too.
5. Use proper equipment.
Smartphone cameras have come on a long way over the years, but a camera with a wide-angle lens will undoubtedly capture a room at its best. Even better still employ the services of a professional photographer who will also know all the tricks of the trade of showing off your property at its best.
6. Pick the right time of day.
The photos should not be overexposed or too dark. Don’t photograph at night but also choose the time of day which shows the property without the glaring sun. Use artificial lighting if required and remember to always take some test shots first too.
7. Straighten up.
Smooth out the duvet, line up the cushions, even put the toilet seat down. These little things will go a long way. You want each room to look like a hotel room, and when searching for your next holiday you would definitely not see a hotel advertise their rooms with an unmade bed so why do the same with your listing.
8. Be selective.
You might have been fortunate enough to capture a lot of photos but there is no need to use them all. Ditch any that aren’t looking the best or that are repetitive. Carefully select the order that you want them to show on the listing with the best showing first to make that buyer excited to discover more about your property.
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