Thailand’s real estate trailblazers are laying the groundwork for how we’ll live, work, and thrive in the years ahead
The days of a home being just a place to crash are over. Today, Thai developers are rethinking what it means to build a home, focusing on what people truly want: lifestyle-centric spaces where they can work, recharge, and connect, all within self-contained environments.
This shift isn’t limited to residential projects. Some of the most influential contributions to Thailand’s evolving real estate landscape are also happening in the commercial and hospitality sectors, led by developers who were recognised at the PropertyGuru Thailand Property Awards 2025. Through bold ideas and thoughtful innovation across residential, commercial, and hospitality sectors, they offer a glimpse into what the future of living could look like.
Greener homes, smarter choices
Eco-awareness is no longer niche, especially among Gen Z Thai consumers. Today’s homebuyers care about what their homes are made of, how efficiently they run, and whether the air inside is as clean as the air outside. Post-pandemic, the push for healthier spaces hasn’t slowed. If anything, it’s picking up speed.
Thailand’s more progressive developers are responding in kind, putting sustainability at the core of how they build.
One of them is Khun Supachoke Panchasarp, CEO of Asset Five Group Public Company Limited (Rising Star). Under his leadership, ESG is not merely an afterthought but a critical part of the company’s DNA. Asset Five’s guiding vision, “A Better Planet for Sustainable Living,” includes bold targets: achieving carbon neutrality by 2050 and sourcing 80% of all building materials sustainably by 2030.
The signs are promising as to whether Thailand can sustain this momentum. Consumers are more willing than ever to pay a premium for green homes and expect developers to walk the talk. With pioneers like Asset Five setting the pace — and more buyers demanding homes that align with their values — it’s safe to say the future is looking cleaner, greener, and far more intentional.
Tech-powered comfort, from Chiang Mai to coastal retreats
Smart homes were once considered the domain of tech enthusiasts. Today, smart tech integration is fast becoming a must-have for anyone keen to future-proof their space. Increasingly, buyers — even those who aren’t particularly tech-savvy — are factoring in features such as automation, energy-efficient systems, and integrated security when making property decisions.
Globally, the smart home market is projected to exceed USD 633 billion by 2032, according to Fortune Business Insights. That’s thanks in part to rising demand for seamless digital experiences and sustainable living. In Thailand, developers are making sure their properties don’t fall behind.
Chiang Mai, for example, offers more than just a scenic alternative to Bangkok’s fast pace. It’s a city where laid-back living meets digital convenience. Projects like Thera Thamm: Wang Tan (Winner, Best Housing Development – Chiang Mai) by Thera Asset make this intersection clear. The development is composed of only 49 homes, but it’s packed with modern perks: a peaceful, well-connected community that’s minutes away from schools, hospitals, and the airport, and yes, smart home integrations that make everyday living easier.
A few well-known developers, such as Proud Real Estate (People’s Choice Award), are putting real tech into their residences. For instance, its VI Ari project features smart home systems that boost comfort for residents. Even Major Development (People’s Choice Award) is experimenting with tech-driven amenities, such as the high-end golf simulator in its Marque Sukhumvit project. While not every development is fully smart, moves like these suggest that many developers are heading towards a more tech-focused approach to modern living.
The city as your living room
Whether it’s for everyday errands or weekend strolls, retail and lifestyle spaces continue to shape how communities connect. That’s why many developers are reimagining retail hubs not just as commercial zones, but as vibrant extensions of home life.
Few have done this more impactfully than Chadatip Chutrakul, CEO of Siam Piwat Group (Real Estate Personality of the Year). Under her leadership, the company has introduced landmark destinations such as ICONSIAM, Siam Paragon, and Siam Premium Outlets. These projects combine retail, culture, art, and entertainment into fully realised lifestyle districts. They are places where the line between commerce and community blurs, creating spaces that show how people actually move about in the city.
Asset World Corporation (Winner, Best Hospitality Developer) has also helped redefine what urban life can look like. Its recent projects — from Phenix, a dining destination spotlighting Thailand’s culinary scene, to EA Rooftop, a skyline F&B hub atop The Empire — are all designed with a sense of place, purpose, and experience. Even its Okura Cruise, a floating Kaiseki and teppanyaki restaurant, demonstrates how far lifestyle design has come. What ties them all together is bold architecture, luxurious features, and the idea that city living should mean enjoying everything it has to offer.
Aesthetics can elevate the everyday
Condo living has long appealed to those seeking convenience, security, and location. This explains why today’s most desirable condominiums are turning into self-sustaining living environments where stunning architecture, interiors, and shared spaces all contribute to a heightened lifestyle experience.
Aesthetics in this context aren’t just surface-level. Good design can evoke calm, spark joy, and shape a home that aligns with how residents want to feel every day.
The Riviera Group (Winner, Best Developer – Eastern Seaboard) is one developer dialed into this mindset. Its project, The Riviera Monaco, is as much a statement of lifestyle as it is of design. Black-and-white interiors balance vintage textures with sleek materials, while the architectural details, including an 8-metre cantilevered pool, inject dramatic vertical flair. Facilities are equally considered, from lush sky gardens to water play areas.
The same philosophy when it comes to aesthetics can be found in the world of hospitality. Sukosol Hotels, led by Khun Kamala Sukosol (Life Achievement Award), has long championed the idea that aesthetics and atmosphere are just as important as comfort and excellent service. With properties such as Siam Bayshore Resort and Wave in Pattaya, the brand combines Thai heritage, eclectic design, and a personal touch.
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