• DDproperty Content Team
  • 14 March 2016

Silom is one of Bangkok’s most important financial districts in the prime CBD area but without major constructions or developments for the last 15 years. It is undoubtedly that land appraisal price rank highest across Bangkok or as high as one million baht per square wah according to the latest valuation of the Treasury Department (2016-2019). The actual selling prices now far exceed the estimated prices by 20%. The major challenge for leading real estate developers is to sought out sufficient land areas that are not owned by the Crown Property Bureau to develop a project that are seem to be in demand.

Ananda Development had eventually overcome the challenge by collecting a golden land plot located right on Silom road and finally revealed it as “ASHTON SILOM”, a luxury high-rise condominium jointly-developed by Japan’s renowned real estate corporation, Mitsui Fudosan with over 5,800 million baht in investment, surprising the real estate market once again.

Ashton Silom

A paramount residence embracing the perfection of life with incomparable elegance

(Reviewed 28 February 2016)

Project Name:  ASHTON SILOM

Developer:  Ananda Development PCL (ANAN)

Joint-Developer:  Mitsui Fudosan

Address: Silom Road, Bangrak,  Bangkok 10500

website: www.ananda.com

Call: 02-316-2222

Project Area: 2-1-44 Rais

Project Type: 48-Storey Condominium, 429 units in total : 428 residences and 1 retail

Facilities:

1st Fl. Lobby
2nd Fl. Carpark
10th to 33th Fl. Residential Units
34th to 34Mth Fl. Swimming Pool + Kid’s Pool, Jacuzzi + Sauna Room, Fitness, Library, Business Lounge, Cinema Room, Steam and Massage Room
35th Fl. Sky Floating Deck + 8 Residential Units
35th to 47th Fl. Residential Units
46th Fl. Residential Units
48th Fl. Social Club + Wine Bar + Outdoor Lounge with Garden

Parking: 309 (4 spaces in common parking area)

Pre-Sale: Early 2016

Starting Price: 7.9 Million Baht

Average Price/Sq.m.: 250,000 Baht/Sq.m.

Unit Types

1-bedroom (31 – 49.5 sq.m.)

2-bedroom (71.50 – 86.50 sq.m.)

 

 

Project Details

 

Ashton Silom PERSPECTIVE

Enrich Bangkok’s skyline with the epitome of luxury neo-industrial and futuristic masterpiece of the era.


LEVEL FUNCTIONS

Basement 1 floor

Designed for parking as the main purpose in neatness and convenience. Clearly divided into car parking, motorcycle parking, bicycle parking, drivers room, and mechanical & electrical room.

Ashton-1456719819801-20160229

 

Ground Floor

Exclusive comfort starts from entering the Ground Floor into “Objects D’ Art Lobby,” a lobby decorated with masterpieces of art. Waiting lounge for visitors and “Alfresco living Plaza,” a garden zone to fulfill lifestyles of urban residents. Furthermore, available four parking lots, convenience store, mail box, and corporate office; altogether enable Ground floor to serve residents’ needs in all aspect while providing an ample area for visitors in elegance.

Ashton-1456719847215-20160229

10th – 33rd floor

Mainly residential areas, including an operation room in 10th, 32nd, 33rd floor. A little highlight on the 32th floor where residents can appreciate a verdant recreational area.

Ashton-1456719863393-20160229

34th – 34thM floor

The area of lifestyle locates on the 34th floor, including swimming pool for adults and children, Jacuzzi, fitness, steam rooms, massage rooms, library, movie theater, Business Lounge, Sky Deck View 360; excellently serves all unique lifestyle of each one.

Ashton-1456719880744-20160229

35th – 47thfloor

Mainly residential areas where 35th-45th floor are standard unit rooms; 46th and 47th floor are occupied with exclusive unit rooms, with an Outdoor Lounge of Sky Deck View 360 on the 46th floor.

Ashton-1456719901871-20160229

48thfloor

The top floor of the project, a relaxation area with Sky Social Club and Botanical Lounge that will fascinate you with panoramic view of the city.

Ashton-1456719922932-20160229

Ashton Silom

A courageous innovation of an era, ASHTON SILOM.

ASHTON SILOM is a premium project from “Ananda,” a high-rise condominium with 48 floors and 428 units in total. The project is located close to Silom 12 near Pullman G Hotel and 350 m. away from Chong Nonsi BTS Station. Exclusive areas with full facilities, suiting modern lifestyle of those who search for high convenience at the heart of the city.

Ashton-ETC-

The design of ASHTON SILOM applied the concept of “New Sculpture Building” to bring out the uniqueness, along with an innovation of “Vertical Interlocking” which represents premium units in a different architectural design. The differences in levels of bedroom and living room create a charismatic dimension and extend the ceiling height to 3.6 m. at maximum, providing airy spaces for the room. Special feature of a Master Bathroom with built-in Jacuzzi in all premium units, aesthetically merge with the room in L-Shape; granting you high sense of privacy as if you live in a “Corner Unit.” The key highlight lies on an exquisite panoramic view for those who cherish the charm of the city, whether during the day or at night.

Ashton-ETC-1

“Alfresco Living Plaza,” a lush embrace on splendid recreational area, before the entrance of the building, designed to reflect dynamic context of Silom. Peace and privacy lies underneath the connecting bridges among the trees and waterfall, offering timeless rest for residences.

Alfresco Living Plaza

Alfresco Living Plaza, an outstanding recreational area embraced with verdurousness, comprehend the soul with timeless relaxation

“Waiting Lounge” สำหรับแขกของลูกบ้าน

Phenomenal lounge area in absolute luxurious charisma

“Objets D'Art Lobby” ล็อบบี้ที่ตกแต่งด้วยงานศิลปะ

Picturesque “Objects D’Art Lobby” with finest masterpieces

“Sauna Room” บนชั้น 34 ที่จะทำให้คุณรู้สึกตื่นตากับวิวของกรุงเทพฯ แบบ “Panoramic View”

Exceptional Sauna Room; rest your eyesight in the scenic city’s view, while steaming your body in this cozy room

“Private Theater Lounge,” an exclusive entertainment on the 34th floor with a panoramic view of Bangkok city. In addition, a Sky Social Club on the 48th floor enables an exclusive socializing area; along with Botanical Lounge, an outdoor area for joyful celebration with family and friends among the glamour of Bangkok city view.

Sky Social Club

“Private Theater Lounge,” exclusive entertainment with all-embracing view of the city

Besides, available facilities include swimming pools, Onsen, Jacuzzi, fitness, private fitness on 34th floor, massage room, library, and business lounge room; serving residents’ needs in its best potential, where their convenience is the first priority.

 

THE SKY SALOON

“THE SKY SALOON,” finest socializing area along an out-door space to cherish the grand city view in sheer experiances

The architectural design of corporate office is inspired from “Wind Mill,” which is the original name of historical Silom road; reflecting as a core design throughout the building of project.

Panoramic View From Ashton Silom

ASHTON SILOM with sublime cityscape and historical architectural design

UNIT LAYOUT

ขนาด 48.50 - 49.50 SQ.M.

sizes 48.50 – 49.50 SQ.M.

ขนาด 71.50 - 72.00 SQ.M.

sizes 71.50 – 72.00 SQ.M.

ขนาด 86.00 - 86.50 SQ.M.

sizes 86.00 – 86.50 SQ.M.

Showroom Review

Unit layout consists of 1 bedroom with a usage area of 31-49.5 Sq.m., and 2 bedrooms with a usage area of 71.5-86.5 Sq.m. Each unit was specialized in architectural design and extended height of ceiling to offer an airy space and comfort; standard units’ ceiling height is at 3.2 meters while premium 2 bedroom units’ are at 3.6 meters high. Every unit were incorporated with interior decoration and top-quality built-in, specifically designed for this project.

ห้องในรูปแบบ L-Shape ทำให้รู้สึกเหมือนอยู่ใน “ยูนิตมุม” มีความเป็นส่วนตัวสูง

L-Shape room gives a sense of high privacy and “Corner Unit.”

“Vertical Interlocking” ที่จะนำเสนอโดยการเล่นระดับระหว่างห้องนั่งเล่นและห้องนอน และความพิเศษในทุกยูนิตกับ Master Bathroom ที่มีจากุซซี่

“Vertical Interlocking,” displays in an attractive dimension through difference in bedroom level and living room level; together with Master Bathroom and built-in Jacuzzi.

ความสูงของเพดานที่ต่างกันเป็นพิเศษ สูงสุดถึง 3.6 เมตร ทำให้เกิดความโปร่งสบาย  และไฮไลท์อยู่ที่วิวแบบพาโนราม่าสำหรับคนที่หลงใหลในความงามของวิวเมือง

Ceiling height extends to 3.6 m. creating a vast area for living; and a marvelous panoramic view to enjoy the beauty of the city.

 

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Location

Silom district covers streets from Charoen Krung road (Bang Rak intersection) to an intersection with Mahesak-Surasak road (Surasak intersection) along the northeast direction. Passing through Pramuan road (Pramuan intersection), Decho road (Decho intersection), Naratiwat Rajanakarin road (Silom-Naratiwat intersection), and Convent road (Convent intersection); finishing up at Rama IV road (Saladang intersection), altogether 2.78 kilometers in distance. The mentioned route is known as “Silom.”

Silom Road

An overview of Silom Road

According to the new land appraisal prices from the Treasury Department effective on 1 March 2016 to 31 December 2019, lands nearby mass transit stations rose up to 100-150% and at the minimum of 25-50%. The average appraisal land prices nationwide will be adjusted 15% higher. The highest adjustment recorded in Silom district at 1 million baht/sq.w. compared to 850,000 baht/sq.w. (land appraisal prices from 2013-2015) or an increase of 17.65%. Nevertheless, the actual selling prices in the early of 2015 was at 1 million baht/sq.w., which equivalent to the recent land appraisal prices (2016-2019). Moreover, the land prices rose up to 20% in the fourth quarter of the year 2015 to adapt to the new valuation of this year.

In the near future, the land prices in Silom area potentially reach up to 1.2 million baht/sq.w. along with the capability of upward trend in Silom district’s land prices, the challenge is to find a suitable land plot for a large project development. Due to the facts that most lands are owned by the Crown Property Bureau and the absence of major constructions after State Tower (Sirocco) fifteen years ago, rarity of this location skywards up in its value.

Although there is an ongoing skyscraper construction “MahaNakhon,” the site is not on Silom road but Narathiwat road. If there is one on Silom road, the land prices can potentially reach 1.5 million baht/sq.w. Silom is the key central business district of Bangkok, similar to the restless Wall Street of New York City; two sides of the same coin, Silom displays a rush of business hours during the day, but fancy gleam of full entertainment at night which attracts a lot of visitors around the globe.

Ashton Silom

A breathtaking 48-storey skyscraper offers a panoramic view of Bangkok city

The unique selling point of this project undeniably lies in its golden location; an important road which connects other main roads, together with being CBD of Thailand. Major financial institutions such as Bangkok Bank, HSBC, Standard Chartered Thailand, Bank of China; C.P.Tower, United Center, five-star hotels, trustworthy Bangkok Christian Hospital are also situated in the area. Furthermore, Silom Complex shopping mall, Sri Mahamariamman Temple (Wat Kak) as a religious place, night-life place in Patpong alley that is well known by foreigners, and Japaneses’ favorite, Thaniya alley. These significant places comprise Silom to be a prime location above other CBD districts.

Ashton Silom

Project’s coordinate 13.726121, 100.526947

ASHTON SILOM is located right on Silom road near Silom 12 with an area of 1.8 rai, close to Pullman Bangkok Hotel G; 400 meters away from Chong Nonsi BTS Station and 100 meters away from both Silom-Narathiwat and Decho intersections.

ทิศเหนือของทางโครงการจะหันไปทางตึก “M Silom”

“M Silom” building in the north of project.

ทิศใต้ของโครงจะอยู่ตรงช้ามกับโครงการ มหานคร

MahaNakhon project in the south of project.

ทิศตะวันออกหันไปทางตึกไอทีเอฟ

ITF Tower in the east of project.

ทิศตะวันตกเป็นโรงแรมพูลแมน กรุงเทพ จี

Pullman Bangkok Hotel G in the west of project.

สถานที่ต่างๆ รอบโครงการ

Major amenities and attractions perfectly set in the area.

There are many significant nearby places with all aspects of activities, and convenience of transportation to important roads in Bangkok. Availability of BTS and MRT, in addition, ascertains the incomparable benefits of this golden area.

 Ashton Silom Map

ASHTON SILOM Map

Getting There

By Personal Vehicle

Route 1: On Silom road (BTS Saladang), drive straight in south-west direction, pass Silom-Narathiwat intersection at one kilometer in distance. Go straight for another 400 m. and take a u-turn at Decho intersection, then go straight for 350 m. and the project will be on your left (Silom 12).

เส้นทางที่ 1 จากถนน สีลม (BTS ศาลาแดง)

Route 2: From Narathiwat Rajaakarin road, go straight and take a left turn at Silom-Narathiwat intersection to enter Silom road. Go straight for 400 m. to take a u-turn at Decho intersection, then straight on for 350 m. to arrive at the destination on your left hand side (Silom 12).

เส้นทางที่ 2 จากถนน นราธิวาส ราชนครินทร์

Route 3: From Charoen Krung road, enter Silom road and go straight in northeast direction for 1.2 km., the project will be on your left hand side (Silom 12).

เส้นทางที่ 3 จากถนน เจริญกรุง

Route 4: Go along Surawong road, in west direction, take a left turn to enter Decho road. Go straight on until you reach Silom road, then take a left turn. Straight on for another 170 m., arriving at the project on your left hand side (Silom 12).

 เส้นทางที่ 4 จากถนน สุรวงศ์

BTS Route

BTS

At Chong Nonsi BTS Station, take exit 3; the project is 400 m. away from the station.

Nearby Amenities

Sri Mahamariamman Temple (Wat Kak)

Patpong alley Silom

Silom Complex

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Summary

The key aspect of ASHTON SILOM is obviously lies in its privileged location. Through rarity of capable lands and fifteen years in absence of high-rise building, the project captures the eyes of everyone. Due to increasing land prices of Silom and tough challenge to find a suitable land for project development, it can possibly take more than a decade to see another project in this area; led to a psychological value of this project in terms of rareness and price.

Even though the starting price of 1-bedroom unit may sound a little high at 7.3 million baht or 250,000 baht/Sq.m. with an area of 31 Sq.m.; however, comparing to other new projects in inner city this year and true rareness of ASHTON SILOM’s location, the price is greatly reasonable for those who are willing to afford this prime project for residential purpose and investment.

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Eric Wong

DDproperty Content Team