Demand for luxury single-house segment remains steady in the midst of market unpredictability. Affluent consumers are looking for something unique in these projects, not only in terms of design but also the quality to serve a long-run stay. This year first quarter starts with a remarkable luxury housing project from Ananda, Artale Phatthanakarn – Thonglor; it is one of the five housing projects they planned to launch this year, and it is the top one. Dug into details, the project comprises 49 units in total, each standing three-storey and offers a penthouse-like setting. It is an on-ground penthouse, surpassing those in the condominiums with a private courtyard and voluminous usable area. In the village, a two-storey clubhouse occupies an area of one rai providing swimming pool, fitness, and cosy lounge. One reason to look at this project is its location, sitting on Phattanakarn 20 where Thonglor CBD is 3.5 kilometres away, closer is the Phattakarn Expressway standing only 1.5 kilometre in distance. More, the location is awaiting to embrace MRT Yellow Line, expected to be completed in the next two years. Starts with THB 28 million, the presale will be held on 18-19 March 2017.
(Reviewed: 6 March 2017)
• Project Name: Artale Phatthanakarn – Thonglor
• Developer: Ananda Development Public Company Limited (ANAN)
• Sole Agent: CBRE (Thailand) Co., Ltd.
• Address: Phattanakarn 20, Suan Luang Sub-district, Suan Luang District, Bangkok
• Website: ananda.co.th
• Call: 02-316-2222
Artale Phatthanakarn – Thonglor
Project Area: 13-0-73.1 rai
Project Type: Luxury single house with 3 storeys
Total Unit: 49 Houses
Target market: Affluent families
Expected Completion: Approx. 2018 (10 completed units will be sold to privilege customers during presale)
Parking: 3-4 cars / unit
Facilities: Clubhouse with swimming pool, fitness, recreational park, kids playground and jogging track
Security System: Digital Door Locked, Access Key Card, 24-hour security guards and CCTV
Presale: 18-19 March 2017 at Sales Office
Terms of Payment: Type M: Booking 300,000 Contract 1,500,000. Type L: Booking 500,000 Contract 2,000,000 (THB)
Maintenance Fees: 100 Baht/Sq.w.
Starting Price: 28 MB
House Type: On-Ground Penthouse
Medio
4 bedrooms, 5 bathrooms, 1 maid room with bathroom, living room, kitchen, pantry, laundry room, private courtyard, 3-car parking, 395 Sq.m., 56 Sq.w., price 28 – 36 MB
Grande
5 bedrooms, 6 bathrooms, 1 maid room with bathroom, living room, kitchen, pantry, laundry room, private courtyard, 4-car parking, 450 Sq.m., 67.5 Sq.w., price 39 – 48 MB
Artale Phatthanakarn – Thonglor is a luxury single house project which comes with a distinctive design. It’s architectural design is one-of-a-kind, standing a three-storey tall with second floor’s facade exposing in a perceived-depth appearance. The private court yard seems to be one of the highlights, a center point where residents could observe its greenery from different parts of the house. The interior gives the first impression with the double-volume living area, where there’s an entry to unwind in the garden with a cosy seat lied on the terrace. In Grande, the first floor offers a bedroom ideally for elderly member, conforming to Ananda’s concept of providing the best solutions for every life stage. The second floor are occupied with bedrooms in both house types; there’s a ceiling-mounted air-conditioner halfway along its corridor.
The third floor comprises the rest highlights. Firstly, the two large bedrooms could be combined as a penthouse, by having the in-between wall removed, if residents prefer to. Secondly, one of the bedrooms could be customised according to your preference; a working room, a library, or half a working room half bedroom, are all possible. Thirdly, there’s an outdoor multipurpose area, another space to put your imaginative deisgn on; a BBQ Pit, a social gathering space, or just a couple of comfortable seats are all practical. The house also functions with home automation, digital door lock, and comes with maid room on the side with its own bathroom. There’s one rai of clubhouse offering a swimming pool with Jacuzzi, fitness, and a cosy lounge on its second storey. Jogging track also runs a long stretch in the project’s area, snaking through the beaultiful trimmed communal garden.
Main entrance with key card-access and security guard. The gate is designed with stylish patterns in copper colour. The development across the road is Ananda’s townhouse project Arden.
The main road in the project is 12-metre wide, while the sub-roads are 9-metre wide
Near the show houses is a seating area surrounded with lush trees
Sub-road beside the beautiful recreational park. Behind the blue fence are the units being constructed
Only 49 units available for the maximum privacy
Modern Elegant design with penthouse-like master bedroom
Private courtyard brings shades and natural sense to the living space
The top floor offers spacious space which can be customised by your imagination
Facilities
1 rai of facilities: swimming pool, fitness, lounge, garden
The swimming pool size is 5 x 25 metre and has a Jacuzzi and Kids Pool. The end of the pool is a sunbathing deck.
The second floor of the clubhouse is a cosy lounge designed with wooden materials
Fitness with exercise machines from Impluse and Encore
There’s a bathroom next to the fitness’s entrance
Greenery in the project with footpath
A resort-like garden
There’s a bridge over the creek that meanders along the landscape
Show Unit Review
Specifications:
Flooring: Porcelain 60 x 60 cm. on the ground floor; Engineered Wood on the upper floors
Ceiling Height: 3 metres
Door: Digital Door Locked
Bathroom Sanitary: Kohler
Bathroom Equipment: Englefield
Air-Conditioning: Concealed Type
Medio: 4 Bedrooms, 5 Bathrooms, maid room with bathroom, living room, kitchen, pantry, laundry room, provate courtyard, 395 Sq.m., 56 Sq.w.
Medio suits for a family with four members and it’s the smaller house type under Grande
Uniquely designed in modern layout with perceived-depth surface on the second floor
A doorbell, mail box, and trash storage on the right side of front wall
Another side of the mail box (inside the house)
The main entrance functions with digital-lock system yet it opens manually with a handle. Inside, there’s shoes cabinet in in the corridor designed with classy wooden panel
Living area on the first floor with ample space. The show unit puts mirror on the side wall to project the room even broader. The air-conditioning in this area is a concealed-type
The ceiling in the living area is double-volume, extended through the second floor, creating an airy sense for residents
Behind the living area is a kitchen zone which has a sliding door on the side connected with the private courtyard
There’s a terrace extended from the house, a space where you could have a comfy seat to unwind in the garden
The sliding door connected to the private courtyard is in the dining area next the kitchen. A large dining table for six can be set here, while the ceiling height is around 3 metres high
This open kitchen with island refers to the pantry in the layout. There’s another kitchen behind the wooden door next to the water closet. The kitchen counters in this area are Kohler-branded; hob is Teka-branded; and overn from Smeg brand
The other kitchen (Thai kitchen) can be entered from the outside
Maid room with a bathroom ans a laundry room are located on the side of the house. This way, maids wouldn’t have to walk through the house and interrupt your privacy.
Laundry room next to the maid’s bathroom
Back inside the house, the stair is Engineered Wood-made, with its rail supported by transparent safety-glass
Overlooking the living area from the second floor
Corridor on the second floor leading to the first bedroom
A little walk-in closet has been set before entering the bed zone
There’s window on the side in the walk-in closet section
Dressing table in front of the bathroom
There are both shower room and bathtub in the bathroom; the toilet is located in a private room as shown in the picture
Rain shower and recessed shelf in the shower room
Spacious bed area which is compatible with a king-sized bed
A decent space between the bed and TV shelf
This bedroom has a window where residents could overlook the private courtyard
The corridor to the second bedroom with ceiling-mounted air-conditioner
The second bedroom in the show house is partly designed as a working room
Working area which is zoned from the bedroom by a curtain
The second bedroom could actually accommodate a king-sized bed, however the show house has designed it as a kid’s bedroom with a 3ft bed
Near the bathroom entrance can be placed with a closet sized as shown in the picture
The bathroom in the second bedroom provides only a shower room with a seat
The seat would facilitate children and elders to shower in a relaxed posture
Now lets observe the third floor
There’s skylight which help illuminate the corridor during the day
The third bedroom could be combined with the fourth bedroom by having the in-between wall removed, if residents prefer to have one larger room as a penthouse. There’re dressing table, space for a king-sized bed, a closet, ceiling-mounted air-conditioning, and a sliding door connected to the balcony.
Behind the bed is a wall designed with multiple vibrant butterflies, partially covered with vertical stripes, yet it is just an interior design of the show house, giving you some ideas of decors
Spacious balcony connected to the third bedroom, where residents can overlook the private courtyard
Stylish closet beside the bed with metallic racks and butterfly-background
The bathroom is located near the third bedroom entrance
The third bedroom’s bathroom comes with a bathtub in addition to the shower room
There’s a multipurpose outdoor space on the third floor, an area where you could customise for your own use; a rooftop BBQ pit is one the nice ways to go
There’s another point on the third floor’s corridor where natural light could come through. The left entrance leads to the fourth bedroom, while its opposite is another bedroom on this floor
The fourth bedroom is designed to be a room-theatre with stereo system and some music instruments to play
The brown wall hung with guitars is a part that can be removed to have the third and fourth bedroom combined
The outdoor multipurpose space is surrounded with a safety glass
The area also extends to the side in L-Shape
From here, residents could see the third bedroom’s balcony across
Grande: 5 Bedrooms, 6 Bathrooms, 1 maid room with bathroom, living room, kitchen, pantry, laundry room, private courtyard, 450 Sq.m., 67.5 Sq.w.
The exterior exposes quite similar design but the usable area inside is up by 20% compared to Medio
The main door similarly functions with digital lock system. The corridor from the main entrance built a shoes cabinet on the left side, however the actual unit’s comes in a wooden-panel feature
Opposite of the shoes cabinet is a floor-to-ceiling window covered with a window blind that functions with Home Automation. *Both Medio and Grande have Home Automation functionalities
A floating shelf can be built on the wall aside the stair
The living area boasts in a luxury look. There’s an entrance to the private courtyard on the side
The private courtyard is a centric point drawing eyes from different spots of the house. A cosy seat could be placed on the terrace, to just nap or read some good books in the midst of nature
The back of the living area are a dining table and open kitchen beyond
An 8-seat dining table is compatible to the dining space
Kitchen area with a stately island
There’s one bedroom on the first floor ideally for an elder
The bedroom for elders is next to the dining area
A TV set can be placed at the end of bed. Behind is the private courtyard, a green vista to comfort eyesight
There’s an in-room bathroom for elders who would reach with convenience
There’s a seat in the shower room for them to shower in relaxed postures
In Grande, we observed the Thai Kithen. The space allows counters to be built in L-Shape
The space on the right is ideally for a refrigerator. There’s a sliding window near the sink to help ventilate the air beside the hood
The maid’s area is on the side of the house as well, similar to Medio unit
Engineered Wood stair to the second floor
Corridor on the second floor heading to the second bedroom. A painting masterpiece creates some prestigious mood to the space
Overlooking the first floor where its ceiling is double-volume
Upon entering the second bedroom residents will pass the walk-in closet first
The walk-in closet area is 4×3 metre and connects to the bathroom
Two basins provided in the bedroom
The bathtub is in the innermost zone, lays above with a window. While the shower room and toilet are on the side in separate rooms
The second bedroom could easily accommodate a king-sized bed. With bedside tables, the rooom is still spacious
Residents can see the third bedroom across at the window
Opposite the bed is designed with a TV set, though they are just the show house’s props
Corridor on the second floor with lighting decor on the side and ceiling-mounted air-conditioning above
The entrance on the left is a multipurpose room, whereas at the end of the corridor is the third bedroom
The multipurpose room is designed as a working/meeting room
The third bedroom is put in a daughter theme. This is the walk-in closet of the room
Part of the wall in-between the bed and walk-in closet is hollowed and built-in with two racks at the centre, making it a uniquely-designed bedroom
The third bedroom put two 3ft beds instead of a large one, a king-sized is practical if you prefer
The third bedroom’s bathroom comes with a shower room only, no bathtub
Stairway to the third floor with safety glasses on the sides
The show house has the fourth bedroom decorated in a mini-bar setting
A modest-sized elegant island between the seating area and the inner counters. The mirror wall at the back could be removed to have the fourth and fifth bedrooms combined
The corridor on the right leads to the bathroom. A 3-seat mini bar setting could impress every future coming guest
At the end of the corridor to the bathroom is a window which brings a natural light in. Notice there are many of them throughout the house; each is a small component of the house but altogether giving much a sense of airy home
This one comes with just a shower room. There’s a cabinet underneath the basin
Moving on to the fifth bedroom. The bathroom is located near its entrance
A garment rack with bare fitting is chosen instead of a typical built-in closet. The centre placed a king-sized bed, while the dark-blue wall subsitutes the bed’s headboard (show house’s props)
The fifth bedroom connects to the balcony where you could overlook the private courtyard
This wall part could be removed to have the room connected with the fourth bedroom. Without the removal, the area could be designed with a working table or occupied with a TV set
The bathroom comes with a bathtub and a shower room, both located apart in an organized way
Similar to Medio, there’s an outdoor multipurpose space on the third floor. Before the entrance, you could have a simple seat placed as shown in the picture
Outside, a stylish seat partially occupies the space
The outdoor multipurpose area and the fifth bedroom’s balcony are parallel to each other, where both are a vantage point overlooking the private courtyard at the centre on the first floor
Phattanakarn Road
The name Phattanakarn Road could probably be less familiar compared to Phetchaburi Road; however both are the same route, with Phattanakarn Road being the Phetchaburi Road’s extension to the eastern region of Bangkok. If you have been using Phetchaburi Road occasionally, one aspect to describe the road is its heavy traffic; though Phattanakarn Road stretches a little further to the eastern side, its traffic could also give you a headache. Still, the government is constructing a tunel to eliminate this issue; at the moment it worsens the condition but it would pay off in the future. We could say Phattanakarn Road is an unexplored territory which is closest to Bangkok’s CBD, thonglor downtown. Many developers are scouting this location to build housing developments, which mostly tend to be in the high-end segment. One plus on the Phattanakarn Road is the upcoming MRT Yellow Line, an elevated skytrain which connects to Airport Rail Link and SRT Red Line via Phattanakarn Interchage Station.
Project’s Location
Artale Phatthanakarn – Thonglor is located in Phattanakarn 20, approximately 700 metres from the main road. Phattanakarn 20 is a shortcut that could lead you to exit on On Nut Road (Sukhumvit 77), a restaurants-dense road that’s connected to Sukkhumvit Road. The project’s location is a short drive to Phattanakarn Expressway and Sukhumvit 55 (Thonglor Road), only 1.5 kilometre and 3.5 kilometres to reach the two respectively. If you drive toward Thonglor Road, you would pass two big junctions along the way: Sukhumvit 71 and Sukhumvit 63 (Ekkamai Road) and both lead you to exit on Sukhumvit. If you need to go to Suvarnabhumi Airport, just take the nearby expressway, the route is counnected to Sirat Expressway and Motorway respectively.
Getting There
As the MRT Yellow Line is still underway, personal vehicle is a suitable mode of transport to reach the project for now. The routes below are the two shortcuts which you could take to reach Artale Phatthanakarn – Thonglor besides the main route. In addition, the project shares the same entrance with Aden Phattakarn, a townhouse project of the developer.
1. Through On Nut Road
Enter On Nut Road from Sukhumvit Road and drive straight for about 1.5 kilometre, then turn left into On Nut 17 Alley. Continue straight for about 2 kilometres, then turn left at the T-Junction to enter Phattanakarn 20. Drive straight along the way for about 1.2 kilometre, you would find the project’s entrance on the left, at Arden Phattanakarn
2. Through Phattanakarn 20
Another shortcut that you could use is Phattanakarn 30/32, to avoid heavy traffic on Phattanakarn Road. On Phattanakarn Road, turn left into either Phattanakarn 30 or 32 and drive straight for about 1 kilometre. Then turn left at the intersection and continue straight along the route, the project’s entrance will be on your left less than 2 kilometres away afterward
Phattanakarn 20 is a 2-lane street with lighter traffic compared to Phattanakarn Road
If you come from Phattanakarn 20, the project’s entrance will be on your right (the project’s entrance is shared with Arden Phattanakarn)
Enter Arden Phattanakarn, you would find the project in the inner zone
There are signs along the way guiding you to the project
Finally arrived at the project’s main entrance, noticeable with the moose sculptor standing on the platform
Lifestyle Amenities
On Phattanakarn Road near Srinakarin Junction is a community-food-mall with London-style decors, London Street. The place comprises five renowned restaurants namely MK Restaurants, Yayoi, Miyazaki, Le Siam, and Le Petit. It is located next to Tesco Lotus, a superstore where you could pick up groceries and miscellaneous goods. However, if you prefer to be immersed in a natural environment, King Rama IX Park is situated a 13-kilometre drive away on Chaloem Phrakiat Ratchakarn Thi 9 Road. It’s a large-scale park embellished with colourful flowers and plentitude of shady trees; it’s a nice place to stroll in the evening, jogging along the track or spending a quality time with loved ones. Next to King Rama IX Park is another park but with an addition of water-sport activities, Nongbon Water Sports Center. There’s a bike lane for cycling and a large lake for canoeing or sailing; the place opens from 10:00 a.m. to around 19:00 p.m. everyday.
Educational Institutions
Singapore International School of Bangkok (Ekkamai)
St. Andrews International School
Wattna Wittaya Academy
Assumption University (Hua Mak Campus)
Srinakarinwirot University
Hospitals
Vibharam Hospital
Samitivej Srinakarin Hospital
Ramkhamhaeng Hospital
Ananda developed this project with an aim for real-demand, targeting affluent cutomers both Thais and foreigners who would purchase a unit for residential purpose. With condominiums in the market becoming oversupplied, housing estate starts to get interested among developers, especially in the high-end segment. High-income consumers would normally look for the quality and distinctions a project is differentiated from others, and Ananda has done quite a decent job in Artale Phatthanakarn – Thonglor, in exteriors, interiors and concepts. Moreover, with the location close to Thonglor downtown, awaiting to embrace MRT Yellow Line in the next two years, the unit’s value could surge high by 20-30%, an essential benefit if you look to resell in the future.
Benchmark
| Project | Unit | Usable Area (Sq.m.) | Starting Price (MB) |
| The Gentry Sukhumvit | 57 | 302 – 448 | 25 – 42.1 |
| ARNA Ekamai | 11 | 390 – 420 | 29.8 – 43 |
The Gentry Sukhumvit
The Gentry Sukhumvit (pic via scasset.com)
Project Name: The Gentry Sukhumvit
Developer: SC Asset Corporation PCL. (SC)
Address: Punnawithi 101, Sukhumvit Road, Bang Chak Sub-district, Phrakanong District, Bangkok
Website: scasset.com
Project Area: 16-0-53 Sq.w.
Usable Area: 302 – 448 Sq.m.
House Type: Single house and detached house with three storeys: 3-4 bedrooms, 4 bathrooms, 1 maid room, 3-4 parking
Total Unit: 57
Starting Price: 25 MB
ARNA Ekamai
ARNA Ekamai (pic via arna-ekamai.com)
Project Name: ARNA Ekamai
Developer: D’Well Grand Asset Co., Ltd.
Address: Sukhumvit 65, Phrakanong Nua Sub-district, Wattana District, Bangkok
Website: arna-ekamai.com
Project Area: 1-3-74 Sq.w.
Usable Area: 390 – 420 Sq.m.
House Type: 3-4 storey single house: 4 bedrooms, 5 bathrooms, 4 parking
Total Unit: 11
Starting Price: 29.8 MB
CARAPACE Hua Hin-Khao Tao one of the interesting projects which is not far from Hua Hin. It is located at Khao Tao beach near Petchkasem road. There are many room types available. The space varies between 26 to 43.53 square meters. Full facilities access in the common area whether it be the Grand Lobby, All Day Dining, Fitness, Swimming Pool, Water park, Beach Club. The price starts from THB3.5 million.
Supalai Icon Sathorn is a 56-storey (not included rooftop) luxury condominium with 787 units. The project offers a variety of unit types, and is close to the BTS, MRT, BRT as well as the Rama 4 and Sathorn expressway entries. The starting price is 8.2 MB.
The Triple Y Residence is located in a mixed-use development, Samyan Mitrtown, which comprises office, retail, residence and facilities Starting 4.49 million Baht
