Ananda Development, the listed property developer, announced it achieved record annual profits of THB1.30 billion in 2014 – and increase of 60 percent from the previous year.
In announcing a record year, the company also revealed plans for its new property projects that will launch this year – including two completely new brands.
Nine projects under the brands ‘Ashton’ and ‘Ideo Q’ are planned, as well as a new “Unio” brand aimed at the lower end of the Thailand property sector.
Ashton Chula-Silom (pictured) will be a high-rise condo with 56 floors and 1,180 units with prices starting from THB5.9 million.
Ashton Residence 41 will comprise 79 units over eight floors on Sukhumvit Soi 41 and priced from THB 15 million.
Ideo Q Chitlom will have 38 floors and 400 units with prices from THB5.9 million.
Unio Charunsanitwong Soi 3 will be aimed solely at the value condo market with 1,936 units at 28 sqm and prices from THB999,999.
Its new housing offering, Arden, will see its first launch – Arden Patanakarn 20 – where it will have 159 units priced from THB7.5 million. Rama 3 and Ladprao 71 will be the other two locations for the Arden brand.
Chanond Ruangkritya, Chief Executive Officer of Ananda Development, said: “We will have an exclusive pre-sales event for the three new projects – Ashton Chula-Silom, Ashton Residence 41 and Ideo Q Chitlom, for Ananda Members Club and pre-registered customers on March 21 and March 22 and the Sofitel So Bangkok Hotel.”
Ananda currently boasts more than 97 percent Thai customers, although a recent Singapore Exhibition for its Elio Del Ray project met expectations, according to John Millar, Head of Financial Strategy and Investor Relations at the company.
He said that he expects little immediate impact from the implementation in December 2015 of the ASEAN Economic Community.
He said: “Most international companies will come to talk to us, as one of the largest players in the market, but there’s not a lot of that going on right now,” he added.
The company also revealed that it purchased 18 land plots with a value of more than THB18 billion during 2014, and will have the availability to launch additional projects should demand prove to be more than the company expects.
Andrew Batt, International Group Editor of PropertyGuru Group, wrote this story. To contact him about this or other stories email andrew@propertyguru.com.sg
