Red Planet Hotels recently opened the 201-room Red Planet Surawong hotel in Bangkok’s Silom district. The new hotel sees the value chain continue its rapid expansion in both Thailand and Asia as a whole. This marks the group’s fifth property in Thailand and 26th property in Asia. Red Planet Hotels currently owns ten hotels in the Philippines, seven in Indonesia and four in Japan along with its Thai holdings. However, the company thinks there is room for those figures to increase.
The latest addition to the company’s portfolio would take the number of rooms it operates in the region to 4,118, and the company is already aiming to double this number in the coming years, Red Planet Hotels chief executive officer, Tim Hansing, said in a press release.
In the press release, the company states Red Planet Hotels launched wanting to redefine what it meant to be a value hotel brand with a mission to apply a cutting-edge technology suite to the room booking process and unveil its category-leading in-stay mode for guests’ mobile devices. Like all of the company’s properties, Red Planet Surawong features unique rooms that have a full working desk. The lobby contains Apple computers to supplement Red Planet’s free high-speed Wi-Fi.
“It is quite clear since we launched our new brand in July that we have given the value hotel sector the significant shake-up it needed to raise standards and service in this sector of the market. In the rush by developers to cater to the five-star end of the market this sector has, sadly, been left behind at times, and we are changing this,” Hansing stated. “In addition, we always offer a clean and well-serviced stay and have developed a ‘best in class’ product for the value sector in Thailand, the Philippines, Indonesia, and Japan.”
He added, “Over 70 percent of our guests are under 30 years old and require a different experience from the usual stuffy and boring hotels. Half of our brand experience is online. We have found that the innovative In-Stay Mode of our app is particularly popular and transforms the experience of staying in our hotels.”
