Siam Discovery will open its doors on 28th May and become Thailand’s largest lifestyle specialty store in the process. The mall has been undergoing a THB4 billion renovation with the aim of becoming one of the most unique shopping destinations not just in Thailand, but the entire ASEAN.
The complex is owned and operated by Siam Piwat who will spend a staggering THB300 million on the grand opening event and opening promotions. In addition to marketing Siam Discovery, this budget will also help promote Bangkok’s status as the retail hub of the ASEAN Economic Community (AEC), the company revealed in a press release.
“The new Siam Discovery marks the introduction to Thailand of a new retail concept: a hybrid retail destination that is spread across 40,000 sqm.,” Charnchai Cherdchuwongthanakorn, senior executive vice president of retail business development at Siam Piwat, stated. “We expect to double our sales per sqm. with the new concept as well as reinforce our reputation as a thought-leader in Thailand’s retail sector creating unprecedented destinations that compete with the best of the world’s destinations.”
With an aim of becoming “The Biggest Arena of Lifestyle Experiments”, the new Siam Discovery will allow visitors to experiment and discover what they like and what expresses their unique identity. In order to accomplish this, a single universal concept that sees everything at Siam Discovery presented by visitor’s interest has been careful formulated.
“Exciting experiences which offer everyone the opportunity to discover and experiment with new ideas are spread across the venue on all eight floors of Siam Discovery. Each floor has its own personality,” Charnchai explained. “Products are presented as part of a story-telling narrative that is engaging and interesting. They share a product’s source of inspiration, its vision for the future or small anecdotes behind its creation.”
In addition to the retail outlets, the new Siam Discovery will also feature a Virgin Active Fitness Club plus 2,500 sqm. of dedicated food and beverage space. Siam Piwat also announced that one of the world’s most famous dining brands will also reside in the mall but have yet to confirm just what eatery it is.
