The IMAX movie experience is now available from the comfort of your home if you have USD5 million to spend on the new setup. Known for providing high-resolution images, surround sound and a curved screen help to enhance film watching, IMAX is hoping HNWIs and developers will be willing to bring this convenience to their home.
‘“It is the perfect marriage of a lot of trends we are seeing in entertainment consumption and our technology,” Robert Lister, IMAX’s chief business development officer, told Bloomberg. “People are demanding content, when they want it, where they want it, how they want it.”
While these theatres have been available in the US for a while now, IMAX Private Theater is targeted places such as China and the Middle East where the number of HNWIs continues to grow. In addition to the total movie-going experience, owners will be able to watch the latest blockbuster releases as soon as they open in theatres.
“In China, the value of cinema is more than just watching movies,” Sun said in an interview and the ability to watch new movies at home is a “big change.”
“If next week there is a new movie coming out, I can invite many friends to my home,” Sun Minhui, general manager of Diamond Beach Resort in Hainan, China explained to Bloomberg. “You build your own small platform for your social life. ”
IMAX home theaters in China and the Middle East will come with secure set-top boxes to deliver new movies. The boxes will feature fingerprint security technology meaning it won’t be possible to share your subscription with friends.
The home theater screen stands 10-feet tall and in order for the system to be installed, you will need to have a room that can be devoted to it. If this is not possible you can also build a room to fit the system. Developers are currently IMAX’s best customers having the theaters installed at newly built homes to help entice buyers.
