Best Western Hotels & Resorts is bringing its new upscale hotel concept, BW Premier Collection, to Asia for the 1st time with a new property in Thailand. BluPhere Pattaya, an 8-storey project in Na Jomtien, will have this new branding when it opens.
“In line with this strategy, BW Premier Collection is a great fit for Thailand. Designed for guests who crave individuality, character and local charm, this upscale concept is expanding into some of the world’s most sought-after destinations. We are delighted to bring BW Premier Collection to Asia with BluPhere Pattaya, and to continue our close relationship with the Habitat Group,” says Olivier Berrivin, Best Western’s Managing Director of International Operations – Asia.
BW Premier Collection, which was founded in 2014, is a portfolio of upscale and luxury boutique hotels that differ from traditional Best Western properties. They offer better facilities and have unique personalities as well as providing guests with great service and free Wi-Fi. There are already BW Premier Collection properties in San Francisco, New York, New Orleans, Vancouver, Paris and Rome.
Pattaya was the 10th most-visited Asian city in 2016 with 7.3 million international travellers stopping by. In Thailand, it is the 3rd most popular destination after Bangkok and Phuket and tourism in the city is expected to increase in the next few years.
“Thailand’s tourism industry is in an extremely healthy position. Simply looking at the numbers, Thailand welcomed a record 32.6 million international visitors and generated THB 2.52 trillion in revenues in 2016, which exceeded the initial government targets set at the start of the year,” says Berrivin.
He adds, “But looking beyond the figures, Thailand is creating a strong and sustainable base on which to build its tourism industry in the future. The country’s stated ambition of focusing on quality tourists will raise visitor spending, extend average length-of-stay, and build a more prosperous tourism economy for all stakeholders, allowing the Kingdom to continue reaping the benefits of tourism in future.”
Project reviews of condominiums in Pattaya
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