Project Review: Ideo Phaholyothin - Chatuchak

  • Sitth Chongprasobtam
  • 8 December 2016

A new high-rise condominium is born to be the landmark at BTS Saphan Khwai. Ananda Development PLC., is about to rear up another close-to-public-transit project, “Ideo Phaholyothin – Chatuchak.” Being a multi-aspect condominium, the project is located 150 metres from BTS Saphan Khwai and 500 metres from MRT Kampaeng Phet, featuring sky facilities to invigorate with a panoramic view, and serenity in a modern-designed residential unit amid this hustling city hub. It’s the product of IDEO New Series, scheduled to be completed in 2019; very ideal for urbanites and so promising to be sold-out shortly.

 

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Rejuvenate in the cutting-edge sanctuary amid the vibrant city

 

(Reviewed: 16 November 2016)

Project Name: Ideo Phaholyothin – Chatuchak

Developer: Ananda Development PLC. (ANAN)

Address: Phaholyothin Road, Sam Sen Nai Sub-District, Phaya Thai District, Bangkok

Website: http://www.ananda.co.th

Call: 02 316 2222

 

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Superb rooftop facilities with a grandeur of panoramic city view

 

Project Area: 1-3-44.9 rai

Project Type: 35-storey condominium with 390 residential units

Target market: Consumers with average salary above 50,000 baht

Construction Progress: Start March 2017, expected completion around February 2019

Elevator: 2 passenger and 1 service elevators

Parking: 273 cars (70% of residential untis)

Facilities: lobby, meeting room, mail room, jurisic person office, laundry room, garden, automated parking, social club, swimming pool, fitness, steam rooms, play studio (yoga fly and zumba dance), rooftop garden and running track, co-working space and movie corner

Security System: Digital Door Lock, 24-hour security guards and CCTVs

Terms of Payment:

Booking Payment 50,000 baht

Contract Payment 5% of the unit price

Down Payment 5% of the unit price, 22 installments

Sinking Fund: 500 Baht/Sq.m. (single payment on the transfer date)

Maintenance Fees: 68 Baht/Sq.m./Month (1-year advance payment)

Starting Price: 3.59 MB

Average Price/Sq.m.: 155,000 Baht/Sq.m.

 

Unit Type 

Ideo Pahon Chatujak - Per5 Ideo Pahon-004

Studio 24.50 – 27.00 Sq.m.

1-Bedroom 34 Sq.m. (Open or Closed kitchen)

1 Bed Plus 45.00 – 48.00 Sq.m.

2-Bedroom 57.50 – 72.00 Sq.m.

Project Details

Being a product of IDEO New Series translates to a greater innovation, design, and facilities. Ideo Phaholyothin – Chatuchak comes with the concept “Live Energetic,” offering a full spectrum of sport activities to reinvigorate on the top floors. Regarded as The Multi-Aspect Condominium, the project is also developed on the basis of “lifestyle Construction,” capable of answering the needs of urbanites, while delivering a great serenity on every square inch. The project also features an automated-parking system, the first innovation being used in developer’s projects, which can accommodate cars up to 70% of the residential units. A further detail will be elaborated below.

 

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The architectural design shows in white tone. Notice that residential units at the corners are large-scale units

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Facade on the front of the building

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Residential units are located on the 12th floor and upward, the lower floors are automated parking space

 

Master Plan

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The entrance is next to Phaholyothin Road. There are recreational garden and 3 automated parking on the ground floor

 

Floor Plan

 Fl. 12

Ideo Pahon Chatujak - Plan2 floor-12-002

Two units on this floor have a green space on the balcony

 Fl. 28    

Ideo Pahon Chatujak - Plan3 floor-28-003

Verdant garden as a common area on this floor

Fl. 29

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The largest unit is located on the top left corner

Fl. 32

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There’s mini recreational area on the bottom right of the floorplan

Fl. 33

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A 62.50 Sq.m. unit as a highlight on this floor

Fl. 35

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Comprising swimming pool, urban lodge, play studio, steam rooms, saunas, etc.

Rooftop

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Greenish space on the rooftop where residents can enjoy 360-degree panoramic view of the city

Unit Layout

 Studio 24.50 Sq.m.

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Kitchen and bathroom as the first zone before you enter the living area and bedroom

1-Bedroom 34 Sq.m. (Open Kitchen)

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Continuous space between the kitchen and living area

1-Bedroom 34 Sq.m. (Closed Kitchen) 

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Each room is located as an individual zone

 

1-Bedroom Plus 45.00 – 48.00 Sq.m. 

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Comes with an extra multipurpose room where you can utilise it as a small bedroom

2-Bedroom 57.50 – 72.00 Sq.m. 

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Kitchen and living room as a centre area that connects the two bedrooms. Each bedroom also has its own bathroom

Facilities

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Simulated picture of facilities on the 35th floor

 
 

FIT SCAPE

Glass-wall fitness exposing to the panoramic view of sky and cityscape

POOL DECK

35-metre-long swimming pool with wide-open city vista

ROOFTOP INFINITE RUNNING

Infinite running track and verdant recreational area on the rooftop to boost up your energy

PLAYSTUDIO

Indoor activities comprising Yoga Fly, Zumba Dance and Sky Play Area close to the swimming pool

URBAN LODGE

Tranquil modish Co-Working Space and Movie Corner to relax and repose

 

Ground Floor 

Lobby

Meeting Room

Mail Room

Juristic Person office

Laundry Room

Garden

Parking

 

 

Show Unit Review (Fully-Furnished)

Specifications:

Ideo Pahon Chatujak - Project5 2016-11-24_16-01-09-006

Materials used in the residential unit

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Flooring: 8 mm. laminate in living area and bedroom, and kitchen except Studio A1, A2 and 1BR type B1; slip-proof ceramic tiles in the balcony; Granito tiles in the bathroom

Wall: Bricks or Light-weight concrete blocks, whitewashed in the living area and topped with Granito tiles in the bathroom

Ceiling: Gypsum (moisture-proof in the bathroom); concrete in the balcony

Door: Hollow Core structure door size 0.90 x 2.00 m. the main entrace, 0.90 x 2.00 m. at bedrooms, and 0.70 x 2.00 m. at the bathroom

Windows: Tinted glass (reduce heat transmission)

Bathroom Sanitary: Toilet, basin tap and shower from American Standard (or same quality brand), basin from Charmer (or same quality brand)

Furnishing: Bed, closet, dressing table with mirror, TV shelf, sofa, dining table, kitchen counters from Starmark

 

1-Bedroom 34 Sq.m. (Closed Kitchen)

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Stately laminate flooring

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The first zone you will meet is the spacious living room

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The kitchen is located next to the living room, partitioned by a sliding door

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Sofa, coffee table, shelf are provided as show in the picture

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Walking space in the living room is fairly wide

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Decorations of the show unit

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Sockets for TV, internet or telephone usage at the TV shelf

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The TV shelf has storage underneath

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The TV shelf is placed slightly to the left. You might want to move the sofa to the left more to have the TV at the centre point

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Bathroom’s entrance is next to the TV shelf, you need to be a little cautious about the step at the entrance

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Toilet at the centre position in the bathroom, basin on the left and shower room on the right

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American Standard brand

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Exhaust fan and towel rail above the toilet

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Storage underneath basin

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Basin has a side space to place soaps and toothbrush holder

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Tap from American Standard (no hot-and-cold mixture)

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Tempered Glass from Charmer at the shower room’s sliding door

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A solid handle of the shower room

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Space in the shower room with drain on the top right corner

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Soap dish and shower

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The shower has 2 types of water flows

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Moved on the bedroom, you can opt for either a 5ft (shown in the picture) or 6ft bed base, the mattress is not provided

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Walking space around the 5ft bed

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The side is a sliding window to open up for natural wind

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Side table with sockets beside the bed

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Sockets for TV and wall-type air-conditioner

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The opposite side is the closet that has 3 storage separately

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Hinged doors of the closet

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Next is the closed kitchen zoned by sliding door, notice the difference of floorings

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The closed kitchen would best fit for 2 people. The 2-seat dining table is on the opposite side of the counters and the balcony is on the side

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You can opt to exclude the dining table for discount

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The light switch near the entrance of the closed kitchen

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Sink and hob with 2 heating spots at the counters. You could use the dining table as an alternative space for cooking preparations

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Storage underneath the sink

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Drawer underneath the hob to store utensils

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Underneath the drawer are the shelf to place a microwave and another drawer

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Upper cabinet with 3-level shelf

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Careful about the step at the balcony’s entrance

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There are water and sockets for a washing machine set up in the balcony

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Air-con compressors are kept soaring on the opposie side of the balcony

 

2-Bedroom 57.50 Sq.m. 

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Upon entering the room, you will find a vast living area comprising open kitchen, dining table and living room

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The kitchen is designed with L-Shape counters, while the dining table is placed in the central point

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Right at the main entrance is a shoes cabinet

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There’s also space for a front-load washer, or you could opt for a dish washer instead

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The 4-seat dining table between the kitchen and living room

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Hob with 4 heating spots, sink, and space to have a seasoning tray

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The living area is next to the balcony. The provided sofa is quite larger than the 1BR’s

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The walkway on the right leads to one of the bedrooms and bathroom

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There’s spare space next to the sofa. You could add a side table or exclude the sofa for discount and buy in a longer one

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Next to the TV shelf is the walkway to the master bedroom

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Storage of the TV shelf to keep movies or games

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Tinted glass sliding door at the balcony

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The balcony might be slightly larger than the 1BR’s but it’s plenty for 2-3 people to chillax outside

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Balcony rail with 1.5 metre height

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Air-con compressors are kept in the balcony

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Heading to the first bedroom and bathroom

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The toiet and towel rail are at the centre of the bathroom

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The basin with space aside to place a towel tray

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Shelf underneath the basin

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The tempered-glass shower room is on the right side of the toilet

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The shower room is spacious for 1 person showering

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Soap dish, shower and glittering ceramic tiles in the shower room

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The shower has 2 types of water flows

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Now let’s explore the firth bedroom

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Side table and black-tone closet on the side of bed

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Sufficient space remained even when you open the closet door

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With the king-sized bed, you can still walk around the bed and stand next to the windows

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Sliding window next to the bed (the curtain is not provided)

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Sockets for TV on the wall at the end of bed

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Moved to the master bedroom which has a larger usable area

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Still, a king-sized bed is applied and you can walk around the bed

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As located in the corner of the floorplan, the master bedroom enjoys a wider angle of city view through these converging windows

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There’s bathroom inside the master bedroom, as well as built-in dark-tone closet and working table at the corner

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With a mirror, the working table can be utilised as a dressing table

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Closet with functional storage above and under

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The master bedroom’s bathrom comes with a bathtub next to the window

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Lean on and relax after a full day of work

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The tap can mix hot and cold water (water heater is set for you)

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Extensive basin boasts a classy feeling

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Toilet’s location in the bathroom

 

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Location

 

Ideo Pahon Chatujak - Location1 2016-11-24_11-05-22-001

Project’s location and surroundings

In spite of being a highly-populated area, there is still a low number of property developments around BTS Saphan Khwai; this fact resulted in a great feedback on the debut of the project, where most attended consumers are locals in the proximity, as well as investors whose interests, possibly, shifted from the high-priced and scarce condominiums in the CBD Sathorn, Silom and Phrom Phong. Furthermore, there are upcoming development plans from the government, including BTS Green Line extension, Pradipat Road’s expansion from 4 to 8 lanes, and Bang Sue Grand Interchange Station (one stop away from MRT Kamphaengphet) which would embrace up to 4 mass transit routes when completed. These government projects are the factor that can attract a lot of developments and push this area around BTS Saphan Khwai to grow rapidly; to the point where we can call this domain as the NEW CBD.

 

Project’s location 

Ideo Pahon Chatujak - Location1.2 40_th-002

map

The project is located on Phaholyothin Road, 150 metre from BTS Saphan Khwai and 500 metres from MRT Kampaeng Phet. Sirat Expressway is also close by, a time-saving route that could take you to Rama IX, Rama IV, Silom or even the suburbs. The prominent place around this enclave is definitely the Chatuchak Park, which is just a part of the gigantic greenery domain. Nearby, you can also find Queen Sirikit Park, Wachirabenchatat Park (Suan Rot Fai) where people come to ride a bike, take pictures, and explore the Bangkok Butterfly Garden and Insectarium. Ideo Phaholyothin – Chatuchak’s surroundings also comprises a lot of street eateries, as well as convenient stores where you could find along Phaholyothin Road. For grocery shopping, the closest hypermarket is Big C, situated around 400 metres away on the opposite side. Besides, there’s AQUA community mall located near Pradiphat Road Junction, offering numerous restaurants, desserts, healthy foods, and fitness. In further areas, there are Central Lardprao department store (at MRT Phahon Yothin), and La Villa, another community mall sitting right at BTS Ari, a one-stop ride away.

 

Getting There

 

Personal Vehicle

From Lat Phrao Road, turn left at the major junction and drive straight downward along Phaholyothin Road. After you have passed BTS Saphan Khwai, keep right to make a U-Turn; afterward, go straight for a short distance, you will find the project on the left

 

From Rama IV Road, go straigh and turn right into Phaya Thai Road. Drive straight all the way up passing the Victory Monument. Until you see BTS Saphan Khwai, keep left and you will find the project on the left

 

 BTS

Ideo Pahon Chatujak - Location4 1377047962-N7update-o-005

Alight at BTS Saphan Khwai, take EXIT 3, and walk for 150 m., the project will be on your left

 

Neighborhood


Lifestyle Amenities

Thai Philatelic Museum 2.1 km.

Chatuchal Park 500 m.

AQUA community mall 1 km.

La Villa (BTS Ari) 1.8 km.


Transportation

BTS Saphan Khwai  150 m.

MRT Kampaeng Phet 500 m.

Sirat Expressway 1.4 km.

Don Muang Toll Way 3.30 km.

 

Department Store

Big C 400 m.

JJ Mall 1 km.

Union Mall 2.3 km.

Central Lardprao 2.5 km.

 

Hospital and Police Station

Paolo Memorial Hospital Phahonyothin 0.9 km.

Prasarnmit Hospital 1.8 km.

Nawuti Somdet Ya Hospital 2.0 าท.

Bang Sue Police Station 1.5 km.

 

Educational Institutions 

Shinawatra University 5.6 km.

Civil Aviation Training Center 3.7 km.

National Defence College of Thailand 3.7 km.

Saint John’s University 2.4 km.

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Analysis

The average rent price of condominiums in this area is around 500-600 baht per square metre, which equals to 5-7% annual yield rate. The most demanded unit type would be 1-bedroom unit with the size of 30 square metre, which would give you around 17,000-18,000 baht per month. The 2-bedroom unit is as well a feasible type to rent out, which could give you 35,000 baht per square metre. In terms of price growth, Ideo Phaholyothin – Chatuchak unit values can surge in time; in the past five years, condominiums’ price in this area leap from 80,000 baht to 150,000-160,000 baht already, equivalent to 8% price growth per annum. Together with being a red area in the city plan, a commercial-purpose region with allowance of high-rise building constructions, the investment here is very ideal.

 

Benchmark 

Project Name Unit Usable Area Average Price/Sq.m. Starting Price
Ideo Phaholyotihin – Chatuchak Studio 24.50 Sq.m. 155,000. 3.59 MB
The Line Phahon – Pradipat 1-Bedroom 1-Bathroom 26.25 Sq.m. 150,000 3.55 MB
The Editor Saphan Khwai 1-Bedroom 1-Bathroom   27.21 Sq.m. 150,000  4.29 MB

 

 

The Line Phahon – Pradipat

 1 THE LINE Phahon-Pradipat

 

Developer: BTS Sansiri Holding Twelve Limited

Address: Pradiphat Road, Sam Sen Nai Sub-District, Phaya Thai, Bangkok

Project Area: Approx. 5 rai

Project Type: 46-storey condominium with 981 units and 2-storey clubhouse

Parking: 49%

Starting Price: 3.55 MB

Average Price/Sq.m.: 150,000 Baht/Sq.m.

Unit Type (Fully-Furnished):

1-Bedroom 1-Bathroom 26.25 – 28.50 Sq.m.

1-Bedroom 1-Bathroom 30.50 – 40.75 Sq.m.

2-Bedroom 1-Bathroom 51.50 – 51.75 Sq.m.

2-Bedroom 2-Bathroom 54.00 – 67.00 Sq.m.

3-Bedroom 2-Bathroom 79.00 – 111.50 Sq.m.

 

The Editor Saphan Khwai

 2016-11-29_15-02-12

 

Developer: Pruksa Real Estate Public Company Limited

Address: Phaholyothin Road, Sam Sen Nai Sub-Districtm Phaya Thai District, Bangkok

Project Area: 1-1-73 rai

Project Type: 24-storey condominium with 240 units

Parking: 6-storey parking building (55% of residential units)

Starting Price: 4.29 MB

Average Price/Sq.m.: 150,000

Unit Type (Fully-Furnished):

1-Bedroom 1-Bathroom 27.21 – 45.91

2-Bedroom 1-Bathroom 52.91

 

 

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Summary

Ideo Phaholyothin – Chatuchak would be an ideal condominium for urbanites who can capitalise on BTS Saphan Khwai which is just 150 metres away. The starting price might be a concerning number for some but considering the automated parking, myriad facilities, and fully-furnished feature, the price becomes more justifiable. If you don’t like the furnishings, you can also opt to exclude any of them for discounts. Though the project is located in a highly-populated area, the serenity in the residence would be much differed; each floor has 18 rooms at maximum, the number that can give you a fair sense of privacy. The project is considered as a rare item around BTS Saphan Khwai, and can potentially close the deal within a short period of time.

 

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Eric Wong

Sitth Chongprasobtam