• Sitth Chongprasobtam
  • 3 March 2017

28 Chidlom

28 Chidlom’s Jewel-box facade a world-class exterior design

SC Asset has a claim on the last land plot possible for new development on Chidlom Road. They purchased it in a freehold term with a record price at THB 1.9 million per square wah, and takes this invaluable piece of land to raise up a top-notch luxury condominium 28 Chidlom. The project comprises two high-rise buildings The Tower and The Villa, standing apart where natural surroundings fulfills the in-between space on the ground floor. Elegant by the Jewel-box facade, a world-class design of glass-encased balconies which brings a breathtaking expanded city vista for residents, who would dwell in an airy 3-metre-high prestigious room. The location is priceless. The price would skyrocket. At the moment, start at THB 14 million with over half of the units already sold in the first phase, at the time of writing.

28 Chidlom’s features

(Reviewed: 16 February 2017) 
• Project Name: 28 Chidlom
• Developer: SC Asset Corporation Public Company Limited (SC)
• Address: Chidlom Road, Lumpini Sub-district, Pathumwan District, Bangkok
• Website: 28chidlom.com
• Call: 1749

28 Chidlom

The new landmark on the most sough-after location

Project Area: 3-0-24 rai
Project Type: Super-luxury condominium with two high-rise residential buildings. The Tower has 47 storeys, 1 basement, and 243 units; The Villa has 20 storeys, 6 basements, and 184 units
Target market: Affluent consumers and investors
Expected Completion: Late 2019
Parking: 358 cars with automated parking (excluded double parking)
Facilities: Lobby (1 FL.), Heated Spa Pool, Steam and Sauna (12 FL.), Lap Pool with Kids Pool, and Fitness (44 FL.)
Security System: Key Card Access, Digital Door Locked, Security Offices and CCTV 24-hour
Selling Rate: 50% sold after VIP Round
Pre-sale: 25-26 February 2017
Terms of Payment: Booking Payment 100,000 Baht, Contract Payment 500,000 Baht
Sinking Fund: 1,000 Baht/Sq.m.
Maintenance Fees: 100 Baht/Sq.m./Month
Starting Price: 14 MB
Unit Type (Fully-Fitted):
Studio 33 Sq.m. 11 MB
1-Bedroom 40-46 Sq.m. 14 MB
1-Bedroom (Duplex) 50 Sq.m. 17 MB
2-Bedroom 69-91 Sq.m. 23 MB
3-Bedroom 120-200 Sq.m. 51 MB
Penthouse 100-190 Sq.m. (Sold Out)

Project Details

28 Chidlom is a masterpiece designed by four world-class firms. Kohn Pederson Fox (KPF), whose profile includes world’s tallest towers, whose goal is to give the best design to each project, collaborates with Design 103 International, an independent consulting firm of architects who provides a variety of professional service, to make 28 Chidlom an unmistakable landmark; the Jewel-box facade is, surely, those one-of-a-kind designs the world could be beautified with. The landscape is designed by TROP, an award-winning firm, who lays a lush garden in-between the two residential buildings and conserved the native trees to be part of the project’s landscape. Breathe, another acclaimed architect, focuses on the interior designs at 28 Chidlom.

28 Chidlom

28 Chidlom sales office is located at the project site

28 Chidlom

Vertical garden around the sales office illustrates the concept Urban Oasis

28 Chidlom

SC Asset purchased this piece of land from a private owner and conserve these native trees to be a part of the project

28 Chidlom

Decorations around the sales office

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28 Chidlom model. The smaller building is The Villa which will be on sale after all units in The Tower are sold out

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Project entrance in the model

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The top floor are penthouses which are sold out

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The Tower has 47 storeys and 243 units while The Villa has 20 storeys and 184 units

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The four world-class firms who craft 28 Chidlom to be an absolute landmark in Chidlom

28 Chidlom

Jewel-box facade with double-pane window cocooning residents in 3-metre-ceiling luxury suites. (The ceiling height is between 3-3.1 metres)

28 Chidlom

Unit type proportion in The Tower. In detail, there are 10 Studios, 110 1-Bedrooms, 16 1-Bedroom (Duplex), 108 2-Bedrooms, 4 3-Bedrooms, and 4 Penthouses (Sold out)

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The Master Plan shows a decent density of green space occupied in the landscape

28 Chidlom

The darker-colour rooms are 2-Bedrooms which locate as corner units.

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Floor Plan on the 38th floor

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1-Bedroom layout gives an open kitchen as the first zone upon entering

28 Chidlom

2-Bedrooms have a short hallway at the entrance before reaching the kitchen and other zones

Surrounding Views

28 Chidlom

This panoramic view is taken from the 29th floor, showing north, east , and south vistas

 

Facilities

With the Urban Oasis theme, a great nature would be incorporated in the landscape. The ground space between the two towers will lay a lush garden, filled with shady trees for residents to unwind and breathe lung-freshing air. The twelfth floor is a Therapeutic Wellness level, where you can indulge in a Heated Spa Pool, or get your sweats exuded in steams or saunas. The forty-fourth floor boasts a Sky Lap Pool, an oasis to swim with infinite skyline and picturesque cityscape, and Kid’s Pool, of course, for the joy of children. Fitness, on the same floor, is separated into two storeys; one is a Passive Fitness, presumably for yoga course, the other Active Fitness, fully-equiped room with exercise machines and gym equipment.

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A glimpse of 28 Chidlom’s garden style around the sales office

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Vertical garden and new trees

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A lush garden between the two towers

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Soaring Semi-Outdoor Lobby with ceiling height around 7 metres

28 Chidlom

Therapeutic Wellness Floor, Heated Spa Pool

28 Chidlom

Fitness with two storeys, one for passive the other for active

28 Chidlom

Kid’s Pool and a seat on a vantage point overlooking the city and infinite skyline

28 Chidlom

Sky Lap Pool with a stunning view toward the edge of earth

 

Show Unit Reviews

Specifications:

Flooring: Engineered wood flooring 14 mm.
Ceiling Height: 3.1 m.
Door: Digital Door Lock from Alpha
Furnishing: Fully-Fitted
Kitchen Set: Built-in counters with sink from Teka, hob and hood from Kuppersbusch, and built-in refrigerator from Electrolux
Bathroom Sanitary: Toto

1-Bedroom 1-Bathroom 46.36 Sq.m.

28 Chidlom

This unit is priced around THB 14 million

28 Chidlom

Kitchen is the first zone. The built-in fridge and oven are on the left (still in the promotions at the time of writing), while the right side is an L-Shape counters with sink, hob, and hood

28 Chidlom

Underneath the oven is a storage for a front-load washer (max weight: 7 kg.)

28 Chidlom

The sink with square volume is built on the counters. High Gloss countertops help cleaning become easier

28 Chidlom

High-tech-look hob and mirror splashback

28 Chidlom

Next to the kitchen is a living room and Jewel-box balcony respectively

28 Chidlom

Ceiling Mounted air-conditioner. In case of maintenance, repairmen would outside as the compressors are not located in your room

28 Chidlom

A classic door at the balcony instead of sliding door gives a feel of resort-residence

28 Chidlom

The door is full-height while the space can accommodate around 4 people at the same time (you can opt for types: standard outdoor balcony or glass-encased balcony)

28 Chidlom

A king-sized fits well in the bedroom with no confinement

28 Chidlom

There’s an awning window on the side adjacent to the balcony. The space between the bed and TV shelf allows one person to walk through at a time

28 Chidlom

There’s a mini walk-in closet in front of the in-room bathroom

28 Chidlom

Classy and stylish are the tone set in bathroom. The toilet comes with buttons for different functions

28 Chidlom

Surface around the basin has a composition of marbles, exposes in black colour and adds a fine luxurious experience

28 Chidlom

Rain Shower for your free movements during shower

 

2-Bedroom 2-Bathroom 73.53 Sq.m. 

28 Chidlom

This unit type is priced around THB 23 million

28 Chidlom

Full-height door at the entrance designed in Hazel-Bronze tone (same feature in all units)

28 Chidlom

Digital Door Lock from Alpha. You can enter the room by either keycard, passcode, or manual key

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The door’s handle and manual lock

28 Chidlom

Lighting system is located near the front door

28 Chidlom

A short hallway from the main entrance lies two storage on the sides, ideally to keep shoes

28 Chidlom

L-Shape counters with sink distant from the hob and hood

28 Chidlom

The sink can be slid closed by a sliding cover

28 Chidlom

Oven from Kuppersbusch (check the current promotions whether it is still included or not)

28 Chidlom

The hob provided is a larger size compared to 1-Bedroom’s

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Next to the open kitchen is a space where you can have a 4-seat dining table as shown in the picture. Notice the different floorings between two zones. The black marble boasts poshness but cold to your feet, while the laminate flooring is warmer, yet can get swollen by soaking up excessive water

28 Chidlom

This unit opted for a glass-encased instead of outdoor balcony. Thus the total living space is expanded, however still offers an expansive view through the full-height double-pane windows

28 Chidlom

The corridor to the bedrooms is around 1 metre wide. The master bedroom is located at the end of corridor, but we’d inspected the small one first (entrance on the left). The right entrance is the bathroom

28 Chidlom

The small bedroom suits a queen-sized bed (5ft). The table, TV and decors at the end of bed are props in the show unit.

28 Chidlom

Minimal design on this side of the wall

28 Chidlom

A moderate-size closet can be added in the room

28 Chidlom

The bathroom, though not a master one, still carries the luxury of marbles as the main element

28 Chidlom

A handheld shower besides the rain shower

28 Chidlom

The hot and cold control has a remarkable design

28 Chidlom

Recessed shelves in the shower room for soaps and shampoos placement

28 Chidlom

The master bedroom accommodates a king-sized bed. The decors made it elegant and lavish

28 Chidlom

The decors on this part are not given

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The walkin-closet is also built-in in front of the master bathroom

28 Chidlom

The centre is a dressing table with mirror for make up

28 Chidlom

Distinctions between the master bathroom and small bathroom are the toilet that comes with functional buttons and a slight larger shower room

28 Chidlom

Basin with the same design and feature

28 Chidlom

The mirror above the basin has a storage inside, including a socket for charging appliances

28 Chidlom

This type is toilet is known as Washlet Toilet and is a registered trademark of Japan

28 Chidlom

Dual flush on top of the stand behind the toilet

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Location

 

28 Chidlom

Not only land prices are the highest in Chidlom, so are the sense of urban living too. Chidlom is an upscale sphere, a connecting point between Siam and the start of Sukhumvit Road that stretches to the eastern region of Thailand. The area is composed of premium shopping malls Central Chidlom and Central Embassy, two paradises for various nationals who come to splurge on brand-name products in free time. Central Chidlom accentuates a more retro-feeling with its establishment in 1973, while Central Embassy, which came several decades after in mid-2014, epitomizes state-of-the-art developments, yet both are indispensable for Chidlom’s deluxe chemistry. Another crucial element is the public transit BTS Chidlom, one of the most populated stations besides Siam. It has a skywalk connecting to Central Chidlom on one side, while the other side leads toward Siam Station and connected to Central World in mid-way. The buzzing sound of people, of course, are here from the morning rushes to work, to the stream of them heading back home at the end of the day, but that really signifies the immensity of Chidlom.

 

Project Location

28 Chidlom ที่ตั้งโครงการ

Lifestyle amenities around 28 Chidlom

28 Chidlom is located on Chidlom Road 250 metres from BTS Chidlom, a walkable distance. Chidlom Road is a four-lane one-way street, as if you come by a car, you need to enter the street from Phetchaburi Road. At its exit on Phloen Chit Road, which has a traffic light, you can only go straight toward Lang Suan Road or turn right toward Siam zone. The vicinity comprises several upmarket shopping complexes with Central Chidlom being the closest one, situated just 180 metres or around 3-minute walk away. A one stop down at Ploenchit Station is the landmark of its territory Central Embassy, while one stop down to Siam Station is a cluster of shopping venues, a favourite downtown in everyone’s mind for shopping, dining, and relaxing in downtime. Nearby renowned schools are Mater Dei, located 270 metres away on the other side of BTS Chidlom, and Chulalongkorn University, less than 10-minute drive away on Henri Dunant Road.

 

Getting There

28 Chidlom  แผนที่โครงการ

Project’s location. Phloen Chit Road and Petchaburi Road also connect to Chalerm Maha Nakhon Expressway

Personal Vehicle 

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From Asok Montri Road to 28 Chidlom via Petchaburi Road (Source: Google)

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From Chalerm Maha Nakhon Expressway, you can descend right on Petchaburi Road and proceed to the project

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Chidlom Road is a four-lane one-way street

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Lang Suan Road and a shopping venue Mercury Ville, opposite of Chidlom Road

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Soi Rajadamri 2, a shortcut to Central World and Big C Supercenter

 

Lifestyle Amenities

Unlike modern department stores or new community malls which aim to be chic and stylish, Central Chidlom’s aura represents opulence and classic luxury, its heritage that has been carried through almost half a century. Eclectic range of brand-name shops, fine dining restaurants, coveted cosmetic products, supermarket and so forth all dwell here; the only absence is the cinema which you could find at other nearby upscale malls. Central Embassy’s cinemas charge fairly higher than the average, up to a thousand baht per seat, while Siam Paragon’s would charge a few hundred baht lower; still, it’s worth a try to have a grand moment once in a while. Besides high-end shopping complexes, a more casual hangout could be taken at The Portico Langsuan, a 5-storey coummunity mall located on Lang Suan Road, packed with restaurants, salons, beauty shops and retails. The foods are varied from Thai to Japanese, French, and Organic. In addition, there’s a laundry service operating on the basement floor, and a real-estate-agent firm 21 Century operating on the first floor. Besides, there’s a new community mall to be sat on Phetchaburi Road, a part of the mixed-use project Smile Square Bangkok which comprises a luxury hotel, high-rise condo, and grade-A office, however the construction is still underway.

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Analysis

“28 Chidlom’s starting price is expected to reach THB 450,000 baht per square metre within four years from now,” revealed the developer. Regarding the facts that 28 Chidlom is the last project on Chidlom Road and land price in CBD which increases annually by a decent number, the statement sounds plausible. In fact, over fifty per cent of the units have been taken at the time of writing. In detail, Studios, which has the lowest price at THB 11 million, are mostly reserved, presumably by investors who look to speculate through selling reservation agreements with higher prices. At the moment, there are still plenty of units left for investments, whether by short-term speculation or long-term rent, not to mention the other residential building conserved in the inventory. The challenge of speculations through selling reservation agreements is that you must resell it shortly afterward, normally within a couple days and one week for the maximum period, as otherwise you will be proceeded on to the contract payment, and eventually the full price to own the unit yourself. In general, a 1-Bedroom rent price is around 40,000-50,000 baht per month, however the number can be much higher due to the demand which rises higher against the supplies.

Benchmark

Project Total Unit Usable Area Average Price / (Sq.m.) Starting Price (MB)
Noble Ploenchit 1,444 43 – 199 270,000 11.7
Sindhorn Residence 200 68 – 345 300,000 14


Noble Ploenchit

Noble Ploenchit

Noble Ploenchit (pic via noblehome.com)

Project Name: Noble Ploenchit
Developer: Noble Development PCL.
Address: Ploenchit Road, Lumpini Sub-district, Pathumwan District, Bangkok
Website: noblehome.com
Project Area: 9-0-92.4 rai
Usable Area: 43 – 199 Sq.m.
Project Type: Three high-rise residential buildings (Building A – 14 storeys with 110 units; Building B – 51 storeys with 621 units; Building C – 45 storeys with 713 units) and a 4-storey building for retails and office space
Parking: Approx. 700 cars
Average Price/Sq.m.: 270,000 Baht

Sindhorn Residence

Sindhorn Residence

Sindhorn Residence (pic via  sindhornresidence.com)

Project Name: Sindhorn Residence
Developer: Siam Sindhorn Co., Ltd.
Address: Lang Suan Road, Lumpini Sub-district, Pathumwan District, Bangkok
Website: sindhornresidence.com
Project Area: 4 rai
Usable Area: 68 – 345 Sq.m.
Project Type: Two high-rise residential buildings with 200 units in total (Building A – 35 storeys; Building B – 10 storeys)
Unit Type: 1-3 Bedrooms
Parking: Approx. 342 cars
Average Price/Sq.m.: 300,000 Baht

 

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Summary

A definitely project of the year, 28 Chidlom is the most talked luxury condominium at the moment, having half of its units sold out in The Tower, one of the two high-rise residential buildings. Its magnificence, similar to other top-notch projects in the market, is the location, but 28 Chidlom’s is quite beyond the main stream; the project is built on the last land plot on Chidlom Road that SC Asset purchased with a record price, a position where BTS Chidlom is 250 metres away and a centric point of lifestyle sphere is within a short reach. To pick one of the project’s brilliance is inevitably the Jewel-box facade, a glass-encased-balcony design which extends outward to give residents a higher level of view observation; however, one could still opt for a classic outdoor balcony. To demonstrate, 28 Chidlom’s embellishments are the fruition of four world-class companies; Heated Spa Pool, Sky Lap Pool or the lush garden in-between the towers are those of their sophisticated works. 28 Chidlom is ideally for affluent consumers, who do not only appreciate the deisgns but all the elements and actual experience embodied in the project. For investors, the price would rise through time due to the rarity, “from the current number to over THB 450,000 baht per square metre within four years,” said the developer.

 

 

 

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Eric Wong

Sitth Chongprasobtam