By Andrew Batt:
An Australian real estate agency has introduced a marketing campaign which is targeting children as the next generation of property buyers.
Mr Hooker Bear is the brainchild of LJ Hooker, one of the country’s leading real estate agencies, and has recently launched an educational website and app which, the company says, is aimed to encourage brand recognition and encourage children as young as four-years-old to become future clients.
Speaking to local media, Georg Chmiel, LJ Hooker CEO, said: “LJ Hooker is successfully building a positive relationship with the next generation of Australian real estate tenants, buyers and sellers.”
In the first two weeks the app, called Mr Hooker Bear’s Letter Pop, has been downloaded more than 2,500 times.
“Children attending open houses for inspections and marketing appraisals are often bored and cranky. Now they can have fun with an element of practical learning,” Chmiel added.
Mr Hooker Bear was born in Queensland in 1988 and is a regular visitor to community events around the country.
Andrew Batt, International Bear Editor of PropertyGuru, wrote this story. To contact him about this or other stories email andrew@allproperty.com.sg
Recent stories you may have missed
Tighten foreign ownership laws: survey
Attractive real estate agents sell more homes
Bangkok condo prices continue to rise
Alleged scammers pose as real estate agents
Buy Pattaya, or bye bye Pattaya? Is the boom about to end?