PropertyGuru Group saw a strong start to 2015 with the highest number of monthly visits to its Singapore website in January 2015 ever.
DDproperty.com, the group’s only bilingual property website, is the number one property website in Thailand.
The number of consumer enquiries for January also increased 16 percent on a year-on-year basis, and this happened despite the Singapore residential property market experiencing a slowdown for the past six quarters, with a 51.8 percent decline in private property transactions in 2014.
The record-breaking January traffic follows the highest annual market share achieved for PropertyGuru in 2014 at 87 percent (source: ComScore1), ending the last quarter with 88 percent of all visits to property portals in Singapore. On a monthly basis, PropertyGuru continues to record over four million consumer visits and 52 million page views in Singapore alone.
“We’re really proud of these results,” said Steve Melhuish, Chief Executive Officer of PropertyGuru Group.
“We’d like to see them as the consumer rewarding us for our relentless innovation towards new and beneficial services to them.
“In the past 12 months, we have launched more than eight major products and enhancements to help consumers make better property decisions. These included mobile app improvements (2 million downloads to-date), launching a floor plans database to improve property listings, a new listing quality ranking algorithm, and SmartSelect for easier property comparison and introduction of a whole suite of financing tools and calculators.
“Our strong position in the market also means we deliver far more leads to our customers than any other property portal,” Melhuish added.
PropertyGuru Group is Asia’s leading online property group used by more than 10 million property buyers, viewing in excess of 90 million property pages, more than one million properties and generating more than 400,000 enquiries for over 30,000 real estate developer and agent advertisers – every month – across Singapore, Malaysia, Indonesia and Thailand.
The Group has developed and launched 15 mobile applications in four countries and three languages. At the end of 2014, it recorded more than two million downloaded mobile apps, and won first position in the property category for the “Digital Media of The Year 2014” award organised by Marketing Magazine.
