Tulip Group has reported sales of more than THB 400 million at its Centare Grand Residence and Waterfront Suites and Residences in Pattaya during the traditionally quiet months of June and July.
Jason Payne, Vice President, said: “The last two months have been great for us. Visitor numbers to our showrooms are down but the clients that are visiting are serious buyers.”
The company attributes its success to its marketing philosophy which is mainly focused towards Thai buyers from Bangkok.
Payne added: “From day one we knew that our two premium projects would be of interest to Thai investors. Branded residences are common in Bangkok but not so in Pattaya, so our marketing campaigns have been very strongly planned around attracting buyers from the capital. In addition to this, interest has remained very strong in our Waterfront project from foreign investors, especially now that construction has started.”
Tulip Group is currently developing three branded residences, two of which are with Centara Hotels and Resorts and one with Park Plaza Hotels Europe. The group is also close to finishing its first hotel with Centara which will open next year.
The developer will also launch a further branded property in the centre of the city in September, which will consist of a hotel and three residential condominium buildings. The low rise project on 5 Rai of prime city centre land will house 500 condo units and will be targeted at local and international investors looking for a quality, mid-priced product with easy access to the city’s plethora of bars, restaurants, shopping centres and entertainment areas.
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