By Andrew Batt:
Real estate agency ERA is predicting a 25 percent increase in sales this year, with an increased focus on the second-hand property market.
The company has partnered with Siam Commercial Bank in an exclusive deal which will see the bank offering credit of up to 95 percent of appraised values for ERA units – higher than the normal 85 percent it offers.
ERA Chief Executive Officer Voradet Sivatachanon (pictured left) said: "Second-hand home sales cannot succeed without financial support from banks.” He added that the growth in sales of resale properties outside the capital is now equal to growth his company is seeing in Greater Bangkok.
The agency, which celebrated its 20th birthday this week, saw 13,687 second-hand listings offered for sale through its network last year. Just under half of these were for properties in Bangkok.
ERA plans to launch regional franchisees in the East and Northeast of Thailand this year, and is looking to double the number of Greater Bangkok franchisees from the current 20.
Last year ERA entered into a business alliance with DDproperty.com, Thailand’s number one property website, ERA is the world’s largest real estate franchise business with more than 3,000 offices around the world.
Andrew Batt, International Group Editor of PropertyGuru, wrote this story. To contact him about this or other stories email andrew@allproperty.com.sg
Recent stories you may have missed
Bangkok office rates are the lowest in Asia
Beware of fake real estate agents in Phuket
Agents outraged at liars comments
Plans revealed for Thailand’s priciest condo
Bangkok to see more London property exhibitions
Get daily property news in Thai and English straight to your Inbox from Thailand’s number one property website. Subscribe today for free.