Listed property developer Sansiri has been named by two Thailand business magazines as “Thailand’s Most Admired” real estate company in 2014.
A spokesperson for the company said: “We would like to express our sincere gratitude towards BrandAge for recognising Sansiri as ‘Thailand’s Most Admired Brand 2014’. Similarly, our thanks extend to all of the readers of The Company who voted for Sansiri in the Real Estate category, earning us the title of ‘Thailand’s Most Admired Company 2014’.
“These much appreciated accolades affirm that our dedication to excellence and commitment to delivering the best possible lifestyle products and services to valued Sansiri family members have been greatly appreciated by both marketers and consumers nationwide.”
“Thailand’s Most Admired Brand” is an annual survey organised by the magazine BrandAge to determine the trustworthiness and reliability of top companies in various sectors in Thailand."
This year, Sansiri was ranked number one in the Real Estate Developers and Construction Material Manufacturers category. The study looked at four major factors that affect consumer purchasing decisions: Company Image, Staff Members & Sales Representatives, Prices & Promotions, and Advertising & Communication.
“Thailand’s Most Admired Company” is a marketing study conducted annually by the magazine The Company. The study focuses on six key areas: Innovation, Company Image & Corporate Social Responsibility, Business Operations & Success, Service Excellence, Brand Image, and Company Management. This year, Sansiri received the highest average scores in the Real Estate category, with exceptionally high scores for ‘Company Image & Corporate Social Responsibility’ and ‘Innovation’.
The spokesperson added: “Over the past 30 years, Sansiri has time and again demonstrated not only determination, but also vision to create superior lifestyle experiences for our customers. Attention to detail, innovative ideas and dependable after-sales services are all integral parts of our philosophy of ‘constructing life, not just buildings.
“It has always been one of our aspirations to become the ‘Most Admired Brand’, the top-of-mind name people think of when it comes to high quality residential developments.
“Today, such recognition from Thailand’s leading business magazines, BrandAge and The Company, is sound evidence that we have already reached this milestone of success. But this doesn’t mean that we can now stop; on the contrary, it reminds us that we need to continue to improve ourselves so that we may always deliver the best possible living experiences to our valued Sansiri family members — today, tomorrow, and forever.”
Andrew Batt, International Group Editor of PropertyGuru Group, wrote this story. To contact him about this or other stories email andrew@propertyguru.com.sg
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If you have a news story or comment for publication about Thailand property or real estate email: andrew@propertyguru.com.sg